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Date: 2020-07-13 10:57 am (UTC)
From: [identity profile] benihime99.livejournal.com
Welp, as expected the choreo is... falling into stereotypical/CA territory
Shame cause I like the fairy tale inspired storyline and aestehtic


The song is whatever
Edited Date: 2020-07-13 10:58 am (UTC)

Date: 2020-07-13 11:01 am (UTC)
From: [identity profile] benihime99.livejournal.com
The bighit influence is stronger with every comeback

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Date: 2020-07-13 10:58 am (UTC)
From: [identity profile] violoncelliste.livejournal.com
i love the mv and i love the song but my god, what is up with girlgroups and queerbaiting lately, i am so tired. can't tell if i miss the times before they realized how much money wlw are giving them or not because at least rn they're more careful with words

and it's not like they can't have their cake and eat it too. the members are obviously not going to have an explicit romance between them so if you want to appeal the the Gays just hire some actors and write them a storyline, god.

Edited Date: 2020-07-13 11:08 am (UTC)

Date: 2020-07-13 01:34 pm (UTC)
From: [identity profile] audiograms.livejournal.com
Yeah GGs have been strong with the queerbaiting recently.

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Date: 2020-07-13 11:04 am (UTC)
From: [identity profile] pikapika217.livejournal.com
What strikes me most is that this is VERY different for them all around. They've always been categorized musically by their use of organic sounds in their tracks - guitar, violin, etc. - and vocal tone, color & power. I like this song and aesthetically it's very beautiful but is this something uniquely them? Not really.

Date: 2020-07-13 11:10 am (UTC)
From: [identity profile] violoncelliste.livejournal.com
imo the rest of the album sounds like typical gfriend. i didn't feel like this one stands out in a bad way, but obviously to each their own

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Date: 2020-07-13 11:11 am (UTC)
From: [identity profile] suggestivepeach.livejournal.com

There is... a lot of queerbaiting happening in kpop as of recent.

That being said, the song itself and the mv is EXQUISITE. It’s so different from anything they’ve ever done before and really highlights how much they’ve grown.

That Sinb dance break was the death of me. So happy she was able to show off.

Date: 2020-07-13 11:22 am (UTC)
From: [identity profile] kyulkyung.livejournal.com
i'm gonna need you all to stop applying terms like "queerbaiting" to kpop/real people, it's getting weird lol.

Date: 2020-07-13 11:32 am (UTC)
From: [identity profile] violoncelliste.livejournal.com
excuse me? what do i call it then? and it's not being applied to real people but to the roles those idols are portraying in music videos which are obvously hinting at queer relationships/feelings but never go anywhere.

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Date: 2020-07-13 11:23 am (UTC)
From: [identity profile] typhlogirl.livejournal.com
i may be hopeless biased but i LOOOOOOOOOVED it (minus those awkward queerbaiting moments)

the black outfits??? my god. this is the most mature concept they've ever done and it's incredible

Date: 2020-07-13 11:23 am (UTC)
From: [identity profile] myungung.livejournal.com
the song goes nowhere, it feels like there is a buildup but in the end it goes back to the same chorus which is kinda disappointing. the dark/black dress scenes were beautiful though, and I liked the witch/snow white theme.

choreo looks kinda awkward, what is with the formations it doesn't look very well thought out.

Date: 2020-07-13 11:23 am (UTC)
From: [identity profile] benihime99.livejournal.com
Anyone wants icon?
I've made a few, 'll post them later

Date: 2020-07-13 11:28 am (UTC)
From: [identity profile] victorrules.livejournal.com
Yes, please! Thank you for offering!
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Date: 2020-07-13 11:31 am (UTC)
From: [identity profile] victorrules.livejournal.com
Umji starts the song! Has that ever happened in their lead single? I want to see Sinb's entire dance break. It seems like Sowon got more lines than usual? I loved the scene of Yuju with the smoking butterfly. Yerin and Eunha's new hair suit them well. Everyone's facial expressions look so fierce in the section with the black outfits. I think horns were growing out of their heads in the last scene where they were all seated together.

This song is very high-pitched lol.
Edited Date: 2020-07-13 01:43 pm (UTC)

Date: 2020-07-13 11:35 am (UTC)
From: [identity profile] tungatunga.livejournal.com
I don't dislike the song but there were moments that I feel were over processed and vocal were drowned by the music , I barely could hear Umji and Yerin lines. Beside that the girls look awesome, and SinB must be happy, she kept saying she want to do "adult" concept.

Date: 2020-07-13 11:47 am (UTC)
From: [identity profile] peachypearl.livejournal.com
I actually love everything about this lol. I think it will be nice to see the full dance live as some bits look very cool.

Date: 2020-07-13 11:50 am (UTC)
From: [identity profile] lightframes.livejournal.com
This is a gorgeous MV. I liked the black outfits and the parts when they were all in shadow.

Date: 2020-07-13 12:00 pm (UTC)
From: [identity profile] katheli.livejournal.com
I hated their last title track but this one I like. The MV is gorgeous.
I side-eye the queerbaiting but I guess you can argue it fits with the lyrics and the whole seductiveness theme of the song.

styling was on point! also they called it a "refreshing witches" concept which is hilarious and also stragely fits lol

Date: 2020-07-13 01:42 pm (UTC)
From: [identity profile] lightframes.livejournal.com
"refreshing witches" I do feel refreshed tbh

Date: 2020-07-13 12:10 pm (UTC)
From: [identity profile] benihime99.livejournal.com
Image Image Image Image Image Image
Image Image Image Image Image Image
Image Image
Edited Date: 2020-07-13 12:29 pm (UTC)

Date: 2020-07-13 12:59 pm (UTC)
From: [identity profile] gathyou.livejournal.com
Omg I was about to ask you Umji at 1:44 but you've already done it!!! can I use it?

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Date: 2020-07-13 12:34 pm (UTC)
From: [identity profile] rose-potion.livejournal.com
Wish they'd burned down patriarchy instead of an apple tree (doesn't that happen in the pilot of The Chilling Adventures of Sabrina ? rise witches \o/), and what a weird apple tree... like come on prop team.
The way Euhna just fells like a plank of wood is killing me.

I'm a sucker for fairytales concept. I wanted to see a castle though.

Date: 2020-07-13 12:37 pm (UTC)
From: [identity profile] shineexo.livejournal.com
they look AMAZING but the song is not grabbing me :((

Date: 2020-07-13 12:40 pm (UTC)
From: [identity profile] spread.livejournal.com
GFRIEND SNAPPED!!
We love a grown and sexy dark concept.
Work ladies.

This song is amazing, the instrumental alone... you can't help but groove.
Wow, I'm shook.
The MV is stunning, as well as the young ladies.
I really liked this!

Date: 2020-07-13 12:45 pm (UTC)
From: [identity profile] spread.livejournal.com
GF just gave y'all a groovy bop with some cool aesthetics... and yet that wasn't enough.
I mean, okay.
Like what you like...

Date: 2020-07-13 01:38 pm (UTC)
From: [identity profile] pikapika217.livejournal.com
listening to it again I think my main gripe is that something is too loud in the production. You can hear the guitar and their voices but whatever synth or something that was added overpowers them slightly.

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Date: 2020-07-13 12:49 pm (UTC)
From: [identity profile] dongsaengkiller.livejournal.com
Man I loved it! And when they had the black outfits on? I ascended! Can’t wait to see the full choreo

Date: 2020-07-13 12:50 pm (UTC)
From: [identity profile] broadcities.livejournal.com
witchy queens!!

i understand the criticisms of the overproduction of their voices, some of them kind of lost their recognizable color, that's unfortunate. the song is pretty good, i like the mysterious vibe, but i'm not really into the the 'wowow' chorus.

they must be really excited to do a different concept and they pull it off well imo! they look amazing though i don't recognize some of the members anymore.

Date: 2020-07-13 12:54 pm (UTC)
From: [identity profile] pseudo-shigure.livejournal.com
i like everything except the song. i like almost all songs in their last one, but this one song is hard pass.
also, i need to know what the mv is all about!

Date: 2020-07-13 12:58 pm (UTC)
From: [identity profile] gathyou.livejournal.com
I need to collect my thoughts lmao this was NOT what I expected of GFriend, musically and visually
Overall, it made me think of sexy concepts by 2nd gen girl groups, but through the lenses of Big Hit, from the overly processed vocals to the heavy focus on symbolism in the MV.

The song is very sultry and slower than what I was expecting. VERY different from their usual sound, but I'm not mad, Crossroads was really safe and I welcome such a bold choice.
As I said, vocals seem heavily processed, even overpowered by the instrumental at times. I find it harder than usual to tell who's singing the lines, which is a problem I usually don't have with GFriend. Umji managed to stand out for me, maybe because I just love her voice? but the way she delivers her lines really fit the mood of the song
Apart from that, I do enjoy the song and I hope it does well for them!

Visually - What's up with the queer baiting in girl group MVs lately??? This felt very sudden, just here for shock value/showing that GFriend have grown. Navillera for example had queer coding but at the core of its plot, it made sense. Like Monster a few days before

Beautiful MV. There were some gorgeous shots. I loved the switch to darker aesthetics, they looked absolutely amazing. Actually I loved the styling overall, make up and clothing choices were great!

Date: 2020-07-13 03:20 pm (UTC)
From: [identity profile] lizanka23.livejournal.com
Yeah when i saw those skirts with the slit and the high heeled shoes I thought of girl’s day. Those outfits cannot be comfortable to dance in, and the choreo looks really simple. I thought gfriend was a dance focused group or have they changed??

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Date: 2020-07-13 01:06 pm (UTC)
From: [identity profile] jackieee94.livejournal.com
The dark concept was everything. Needed more of that. I love the scene of SinB dancing in front of the burning tree. The song sounds exactly what Bighit would produce, sorry girls.

Date: 2020-07-13 02:02 pm (UTC)
From: [identity profile] avrgaesthetics.livejournal.com
i'm living! that instrumental was so dope, and that funky baseline with that guitar! whew! and they all looked stunning. i literally gasped at the dark concept change. and they sound great. hopefully the mixing is better on the actual track than the mv, because the it did sound a bit muffled. by the end i was grooving in my chair.

i generally enjoy gfriend, but their last comeback bored me, they had done that same concept better two times before. im so happy they switched it up. i can't wait to check out the album.
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