Sephora opens first store in Korea

[waves-of-light.livejournal.com]

Sephora has opened its first store in Korea, where innovative beauty products and trends reign, the company said Wednesday.

At the grand opening event held at Parnas Mall in Samseong-dong, Seoul, Sephora Korea said it will strive to achieve double-digit growth in sales revenue over the next seven years, taking advantage of the growing interest in beauty specialist retailers.

The company also plans to open six other local stores and an official online store by 2020, as well as 13 additional stores by 2022.

The new flagship shop, which covers 547 square meters, features hundreds of cosmetics, skincare, and fragrance brands along with its own private label.

"What sets us apart from other beauty specialist retailers is that we offer a huge range of products unseen elsewhere, and with professional staff to help customers," Sephora Korea CEO Kim Dong-ju said during the launch event at Parnas Mall.

"We also deliver the pure joy of discovering and trying new products. For instance, we have a 15-minute Flash Makeover Complimentary service and Dyson hair experience zone at the store."

Sephora's arrival reflects customers' desire to access various types of beauty products in the same place and the growing market size of beauty specialist retailers.

"Through extensive market research for the last two to three years, we found out that Korean customers tend to search by items instead of brands," Kim said. "They are also savvy on loyalty programs, in terms of rewards."

Sales of beauty and drug products in the country came to 5.6 trillion won ($4.74 billion) in 2018, according to data compiled by Euromonitor International.

Most of the health and beauty stores here, are operated by conglomerates, like Shinsegae's Chicor, Lotte's LOHBs, CJ's Olive Young and Amorepacific's Aritaum.

Industry analysts expected that although the competition may intensify, Sephora will be able to gain competitiveness over local stores by introducing different product line ups.

"While Chicor is more focused on premium K-beauty brands, Sephora is expected to introduce more premium brands which are available to buy overseas, and foreign luxury cosmetic brands," said Jade Lee, an analyst at Euromonitor International Korea.

Sephora, part of the French luxury goods conglomerate LVMH, has nearly 3,000 stores worldwide. The beauty conglomerate has expanded aggressively in Asia, opening stores in Singapore, Thailand and India.

📸 Sunmi, Heize, Jessica Jung & Stefanie Michova at the red carpet of an event by SEPHORA earlier this evening! 🌟 pic.twitter.com/YlA52oK74G

— The Seoul Story (@theseoulstory) October 23, 2019

Beauty post? What's on your face right now, Omona?


source: The Korea Times & theseoulstory

Comments

[snowphone.livejournal.com]

why did i think they already had one? this explains why the korean beautubers i follow all had posts at sephora on insta.

i've been super stressed lately so i'm buying a shitload of makeup which is my shitty coping mechanism....... just going to try to hold off until the sephora sale even though the desire to buy some of the mac holiday collection is so fucking strong and i want more nars holiday stuff -_____-

[honeebs.livejournal.com]

This morning I washed with Tatcha chamomile oil. I did a Juice Beauty peel, followed by a generous scoop of Mizon snail repair cream.

[rosiemotleymind.livejournal.com]

Good for them they needed a place with a larger range of skin tones

I’ve been overhauling on skincare and then buying makeup. I bought single eyeshadows from Colourpop because I’m so new to it but if Alissa Ashley says hooded eyes can do all of this I’m going to DO IT.

Skincare I’ve been falling in love with The Ordinary plus it’s inexpensive. It’s made my skin brighter and softer and I only have to use concealer really if I’m going out.

[sheisagentleman.livejournal.com]

i was confused as to why would korea need sephora when they’re...well...korea - but you’re absolutely right! they have three shades and they’re all white lmao.

[sheisagentleman.livejournal.com]

i don’t like wearing makeup bc it feels itchy and dusty on my eyes (even if all i’m wearing is foundation). (anyone who knows - am i allergic?)

all i did, skincare and beauty wise, was washing my face, applying a hydrating serum and moisturizer. all from kiehl’s. i have very sensitive skin and i’m shocked that the products worked with my itchyness/burning sensation/red bumps.

[dafairyness.livejournal.com]

Same thing happens to me. I have eczema on and around my eyes and putting anything on them turns them into an itchy mess.

[sheisagentleman.livejournal.com]

an ulta lady mentioned i might have like - an eye allergy or something, which makes sense bc i can't wear eyeliner (my forehead/above my eyebrows starts to burn and gets really red).

[torontok.livejournal.com]

Have you tried makeup lines developed specifically for sensitive skin?

[sheisagentleman.livejournal.com]

yeah!, i'm actually using a clinique foundation and it doesn't get dusty/itchy at the beginning but after a while it does :(

[rainstormraider.livejournal.com]

Have you tried cc creams that are pigmented?

[babyjenkski.livejournal.com]

I've always thought there's already a branch in Korea.

I love looking at makeup but I don't wear them. I have issues with lipsticks they don't like my lips and its sad because its something that I really need since I have really pale lips since I was a kid.

I only do skincare. Loyal to Neutrogena hydroboost wash and toner, (it smells sooooo good) fine fairness serum. Then Innisfree jeju volcanic pore clay and cleansing foam plus my favorite no sebum mineral pack.

[frequency.livejournal.com]

i've been kind of obsessed w/ colourpop lately... especially their jelly much eyeshadow

[torontok.livejournal.com]

Colourpop should just have access to my bank account at this point tbh, I own so much stuff from them that its not even funny.The ultra blotted lips are my holy grail lip product

[pseudo-shigure.livejournal.com]

few months ago i was surprise that they dont have sephora yet. and today i thought it was opened a few months ago (when i was surprise to find out they didnt have yet lol.)

i work from home so i dont have make up on right now, only night skin care bc i havent start my day lol. i have skin 1004 centella asiaca toner, iunik hyaluronic toner, for skin sake retinol serum (local product), iunik propolis serum, TO moisturizer. i usually i add extra rosehip oil or/and cosrx hyaluronic acid sleeping mask, but i didnt feel extra last night lol.

[annayism.livejournal.com]

just went on a haul in korea for some of my fav stuff -

skinfood bb cream and concealer
peripera ink velvet lip tints
about me face masks --> my absolute favorite face mask brand, the sheets are cotton, so thick, and don't dry out even after 30 min!!
etude house sunprise sunscreen (i wear this daily, it feels so good on the skin / not oily at all)

also finally caved and tried some etude house eyeshadows. not bad!
the stuff i use is all from pretty basic brands but they work well with me!

[snowphone.livejournal.com]

I bought the etude house bake house palette. It’s a little subtle for my usual style but two of the shimmery shades are super fun and unique to my collection

[torontok.livejournal.com]

I need to do a no-buy but I can't resist trying out new skin stuff, I'm a mess.

I just bought the laneige lip sleeping mask to try out and the glow recipe watermelon mask. I started trying out I'mFrom products recently and their Mugwort mask is the stuff dreams are made of, I'm saving up for the full size. Their ginseng serum is on the way, can't ait to use it.

I've been using the Benton aloe BHA toner and it's nice but too gentle for the level of acne clearing I want,I think I'm going to switch to the Paula's Choice one soon.

Also I recently bought winged eyeliner stamp pens because I can't for the life of me figure out how to do cat eyes lol

[jyusou.livejournal.com]

Damn, it just opened huh.

Recently I've been a bit more thoughtful on what makeup/skincare products I choose to spend money on, because for the last few months I felt I spent way too much money on pricey products that didn't really have a noticeable effect on my skin's health, despite the hype by YouTube "beauty gurus".

So right now I'm using just The Body Shop's Oils of Life sleep cream (which I've been using for a while now and it's honestly great) coupled with a few drops of Rosehip Oil to treat my face before bed. For daytime I've forgone the foundation and instead just kept my routine to the above sleep cream, Mizumi waterproof sunscreen, and loose powder; honestly I'm glad I don't have to worry about foundation melting off my nose during the day anymore. The only other thing I pay close attention to is eyeliner, and honestly, for my smudge-happy single lids, the waterproof liners from Lifeford and Etude House have been a blessing for my eyes and my wallet.

[azoarka.livejournal.com]

Excited! I know that what Sephora carries differs from country to country (the Sephora I went to in Italy had way different stuff from US Sephoras) so I wonder how they're customizing the lineup for the Korean Sephoras.

[pwrpuffgrl.livejournal.com]

I have to admit I've been super into Tony Moly lately. Their products are so good and natura, I love them, they helped me with my sudden acne. The only problem is that their packaging while really cute, it's quite problematic to recycle.

[sheisagentleman.livejournal.com]

they have a watery/very light sunscreen and despite having really really sensitive skin, it works for me!

[rainstormraider.livejournal.com]

I used to love a Sephora until a I realized what a scam their points system is.

I just bought a bunch of stuff at the local Asian grocery store here that carries some lines.
I like Asian Beauty colour makeup because it’s always perfect for daily wear but the shade range for foundation is just pure colourist/ racism.