Box office readies for "Avengers" perfect storm

[waves-of-light.livejournal.com]

The local box office is showing signs of being overheated ahead of the local release of "Avengers: Endgame," Wednesday.

With moviegoers' explosive anticipation for the last "Avengers" sequel, the film's ticket reservation rate reached 97 percent Tuesday.

The number of ticket presales neared 2 million (it surpassed 2 million as of 1PM), marking a new record, which replaces the previous record set by "Avengers: Infinity War." Advance ticket sales for "Infinity War," released in April last year, reached 1.22 million.

"Endgame" is also estimated to set a new record in the number of screens occupied in local theaters. The finale of a series of 22, Marvel studio's Infinity series is predicted to begin showing on 2,800 screens. Last year's Infinity War" had 2,460 screens on the opening day, which rose to a peak of 2,553 screens on the fourth day after its release.

Fans' expectation for the much-awaited release of "Endgame" is pulling up the box office ranking of "Captain Marvel" as well, as fans crowded out to watch the film in order to review the Marvel Cinematic Universe, before they go to the theaters to watch "Endgame."

Marvel's First female superhero film, which was released March 6, dropped out of the top 10 ranking on its sixth weekend. But since last week, the movie has climbed back in. Its box office ranking jumped to fourth Sunday, from eighth Friday. Its accumulated ticket sales totaled 5.76 million as of Monday.

Korean fans' love of Marvel superhero movies is well known. Starting with "Iron Man" (2008), which attracted 4.3 million viewers, most of Marvel's action movies on average attracted around 5 million. As the superheroes teamed up for an all-star showdown in the "Avengers" series, they sold even more tickets here. "Avengers" (2012) sold over 7 million, while "Avengers: Age of Ultron" (2015) and "Avengers: Infinity War" (2018) sold 10.5 million and 11.2 million tickets, respectively.

"Now the Marvel hero movies have been around for over ten years, those movies sort of motivate fans to keep up with the Marvel Cinematic Universe. They make fans continue to look forward to new stories and also follow up on the stories that they know," said film critic Kang Yoo-jung.

While Marvel movies were stealing all the spotlight, Korean films had a difficult weekend.

Local film "Birthday," telling the story of a fictional family affected by the Sewol ferry disaster, topped the weekend box office, but showed poor box office sales. For the three days in total, it only brought in some 170,000 viewers over the past weekend.

The film, released April 3, has maintained the No. 1 spot in the box office for the three weeks in a row. Along with superb acting and its sincere approach to the disaster that saw 304 passengers and crew of the vessel perish, word of mouth has helped push the film to the top place in local box offices. Despite this, it ended up barely attracting an accumulated 1 million viewers. Its break-even point is 1.6 million.

As for the small budget "Another Child," taking third place in the box office Monday, the situation is even worse. Veteran actor Kim Yoon-seok's directorial debut film, telling the story of two families whose underage daughters discover their parents' infidelity, received positive reviews from critics and audiences. But its box office sales have been disappointing. Since its April 11 release, less than 260,000 people have watched the film.



source: The Korea Times

Comments

[hellicoptajuuce.livejournal.com]

I cant believe it. Avenger-sunbaenims have been through a lot, they keep adding and leaving it makes it hard to stan but its great to see the fans that were there from the start be here now



FIGHTING!

[teukie-pie.livejournal.com]

I stopped watching the Avengers movies some time ago, because I cannot stand Captain America (and Black Widow and Hawkeye), but the actors are all so adorable ;A;
My sister just came back from watching endgame, and she was pretty disappointed, which sucks :/

[jyusou.livejournal.com]

When you mention how you cannot stand Captain America etc., it reminds me of why I only really care about the MCU space/inter-dimensional cast (Thor, Doctor Strange, GoTG). For me, the story-line for earthbound Avengers during and post Age of Ultron was really shit and really dampened my enthusiasm towards this part of the franchise.

[katheli.livejournal.com]

I thought I was the only one who disliked Captain America lol
the name alone is so cringe and something about him just rubs me the wrong way so much, right down to the fact that the actor seems nice but is seriously not great

[violoncelliste.livejournal.com]

there's more of us out there but most of us aren't american, so if you follow mostly american fans you won't see it

[scionofawhisper.livejournal.com]

Even though I LOVED Captain Marvel I don't care about the rest at all. I'm glad to see Brie looking lovely, but I'll just wait til there is a Captain Marvel 2 to see another MCU movie...

[dropthecrates.livejournal.com]

whew i just got back from watching endgame! it's v. long

[pseudo-shigure.livejournal.com]

it's really good guys!!!

[snowphone.livejournal.com]

i have such low expectations and i'm sure they will be met

[mntsuklaa.livejournal.com]

I was supposed to go see this earlier today but instead I got a stomach bug last night and couldn't make it out of my apartment. I'm so mad. TT
I'm going to have to avoid all social media like the plague to avoid spoilers and it's really annoying.

[dot-rose.livejournal.com]

Read the spoilers. Can't wait to see it! From the plot, it seems like they put a lot of production value into it.
Some of the choices made are bit 'hmmm', in writing it seems questionable but maybe it will look better in screen.