[identity profile] waves-of-light.livejournal.com posting in [community profile] omonatheydid


Macaron, the French confection made with egg which, granulated sugar, and almond powder, started to captivate Koreans about a decade ago. The luxurious confections’ increasing popularity even made popular brands like Laduree and Pierre Herme to knock on the door to the Seoul market.

However, their high price, which was nearly twice as expensive as regular macarons available in Korea, led them to failures, proving that Koreans aren’t willing to spend their lunch money to get a couple of French delicacies. With the exit of the French big names, the macaron wave seemed to be fading. However, it came back, only with a new face – the Fatcaron.




As the name implies, Fatcarons (it’s “Ddungcaron” in Korean, a compound word of “ddungddunghada” (fat) and maracon) are “fat macarons.” Each Fatcaron is overloaded with filling and its taste is usually unconventional.

One of the reasons for the popularity of Fatcarons is in their unique designs. Each Fatcaron, which is twice as thicker than a regular macaron, is made in a design that reflects the flavor. For instance, some pastry shops top s’more Fatcarons with toasted marshmallows and chocolate pieces, or sandwich a whole oreo between cookies and filling. Such unique and visually fulfilling designs made Fatcarons popular especially on Instagram.



Even though macarons lost their original forms as Fatcarons, but there is a room for growth as a new kind of dessert. Because many of the flavors are inspired by other desserts or food in general, there are endless possibilities for new flavors. For example, some of the popular flavors include Creme Brulee flavor, Brownie flavor which uses brownie pieces as fillings, Oreo flavor with a whole oreo sandwiched between cookies and fillings, and so on.



It is unclear whether Fatcaron will find a permanent spot in the Korean dessert scene or fade away. However, it is clear that many of the pastry chefs of Fatcarons put much effort to come up with another original flavor.





What are you snacking on today, Omona?

source: KpopLove & oh.daldal IG, royalcaron872 IG, byjaejae IG 1 2 3

Date: 2018-11-09 10:58 pm (UTC)
From: [identity profile] scionofawhisper.livejournal.com
*salivates*

I love macarons more than I love anything else, lmao

I don't know if I I'd want more innards though, the best part is the chewy outside bit. Still, if I could, I'd eat 'em all.

Date: 2018-11-09 11:07 pm (UTC)
From: [identity profile] lydzi.livejournal.com
THIS IS BLASPHEMY !!!

(I want to try it 🤤)

Date: 2018-11-09 11:10 pm (UTC)
From: [identity profile] snowphone.livejournal.com
i want this right now

Date: 2018-11-09 11:37 pm (UTC)
From: [identity profile] sirenofny.livejournal.com
these look ridiculous but I DO want to try one. I've noticed on instagram that stores seem to sell bags of macaron shells and I wish they would do that here in the States.

Date: 2018-11-10 12:03 am (UTC)
From: [identity profile] mortkero.livejournal.com
Got a feeling they will look better than they taste. For me macarons have the perfect filling to case ratio already. Double filling does not appeal to me. The animal ones do look cute though and I would try if I could

Date: 2018-11-10 02:03 am (UTC)
From: [identity profile] countthesaints.livejournal.com
They're so cute and the ones with the flowers are so pretty!

I want them all in my mouth tbh.

Date: 2018-11-10 04:02 am (UTC)
From: [identity profile] rainstormraider.livejournal.com
What a glorious post!

Date: 2018-11-10 05:17 am (UTC)
From: [identity profile] snowphone.livejournal.com
i'm going to make banana upside down cake this week. and morning glory muffins. there is a lot of stress-baking in my life.

Date: 2018-11-10 05:18 am (UTC)
From: [identity profile] snowphone.livejournal.com
also i'm so happy that candy cane ice cream is now in stores

Date: 2018-11-10 05:59 am (UTC)
From: [identity profile] dbsked.livejournal.com
I think it is a thing in Korea for quite some time, I really love it.

ot, but I would never understand why Laduree is popular, it is just shockingly not good.

Date: 2018-11-10 08:30 am (UTC)
From: [identity profile] gathyou.livejournal.com
It used to be better, at least here in France, but I think their success is more about marketing (like their ever changing pretty boxes) and using a fantasy of Parisian luxury. They went abroad at the right time with the right strategy

Date: 2018-11-10 06:11 am (UTC)
From: [identity profile] jillyjellly.livejournal.com
problem is that they look better than they taste

Date: 2018-11-10 08:27 am (UTC)
From: [identity profile] gathyou.livejournal.com
Blasphème!
This said, I want to try them so much. I have a feeling they're better looking than tasting (like the pretty cupcakes that were 'in' a few years ago) but I love sugary treats haha
Hermé's macarons are better than Ladurée's btw

Date: 2018-11-10 08:54 am (UTC)
From: [identity profile] timetobegin.livejournal.com
Macarons are gross imo but I would try these in a heartbeat - if I still ate sweet lmfao

Date: 2018-11-10 08:56 am (UTC)
From: [identity profile] horichansenpai.livejournal.com

I'm trying to avoid snacking as much as possible atm (since I ate so much junk to 'help' me survive uni this year) so this is killing me haha. I love sweets and fun-looking ones in particular! I ate a cute Rilakkuma cake the other week :D

Date: 2018-11-10 02:19 pm (UTC)
From: [identity profile] myrrhcat.livejournal.com
i want to try a vegan version but i've never seen any for sale :( guess i'll have to get busy in the kitchen

Date: 2018-11-10 04:25 pm (UTC)
From: [identity profile] mandm13.livejournal.com
Looks yummy, I'd love to try! A coworker once brought us macarons from Paris and they were delicious!

Date: 2018-11-10 04:35 pm (UTC)
From: [identity profile] sra-interesante.livejournal.com
that looks so pretty 💕

the kind of pretty food you dont even want to eat ... just look at it lol

Date: 2018-11-10 08:31 pm (UTC)
From: [identity profile] pseudo-shigure.livejournal.com
if the fillings is right, i think it could be better than og macaron. i've tried to like macaron but it's just.. eh.

Date: 2018-11-11 01:08 am (UTC)

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