Tiffany is the face of H&M's Autumn 2018 Divided Music Campaign, announces new song "Teach You"

[goshipgurl.livejournal.com]

For Autumn 2018, H&M’s Divided Music campaign stars Korean-American pop star Tiffany Young. Set against the windswept yet lush landscape of the Scottish Highlands, the capsule collection features cosy separates that are feminine but with a casual edge, and will be available in selected stores worldwide, as well as at hm.com, from the beginning of October.

By teaming up with Tiffany Young, H&M continues its commitment to supporting and empowering emerging music talent. After ten years with Girls’ Generation – one of the most successful K-pop groups ever – the Korean-American singer/songwriter is now making her mark as a solo artist in the US and beyond. “I wanted to start writing and create on my own terms,” says Tiffany of the move back home to California. The H&M campaign film will feature Tiffany’s new single, Teach You, which is to be released just ahead of the H&M Divided Music capsule collection.

“I’m so happy to be a part of this. To be back in America and seeing an Asian-American in this H&M campaign really means a lot to me. I hope anybody who sees my pictures in the stores or on social media will be like, cool, I can be like that, or that’s inspiring. Because representation does matter,” says Tiffany Young.

As the face of H&M Divided Music, Tiffany can be seen in classic autumnal pieces that are cosy, casual and feminine all at the same time. Rich and warm colours are mixed with fresh pastels, while oversized knits and faux shearling jackets are set against plush velvet and crisp denim. A-line skirts, straight-leg jeans and puffer jackets also feature, their distinctive silhouettes adding to the strong, confident look. The overall vibe is easy-going, modern and irresistible – the ultimate autumn pieces to update your wardrobe.

“We’re thrilled to have Tiffany as the new face of H&M Divided Music. The campaign was all about new adventures and with Tiffany in the beginning of her solo career, it was such a wonderful fit. She’s also a natural in front of the camera, and she really made the cosy autumnal pieces come alive,” says Emily Björkeheim, H&M’s Head of Design Divided.








sources: h&m.com 1, 2

this is huge, omg?? she's basically the face of a worldwide campaign for H&M, get dat money and fame tiffany!!

Comments

[ursulavosyem.livejournal.com]

OMG get it girl, this is awesome news!!! That pic of her sitting on that haystack or whatever is too cute

[lechuza-yoya.livejournal.com]

yes its huge!!! congratulation !!! but that white sneakers are so ugly.

[ggumd.livejournal.com]

I died when I read this I’m so happy for her!! get money tiff!!

[fayfayren.livejournal.com]

The haystack photo + yellow coat photos are amazing. She looks so good

[lynethia.livejournal.com]

Excited for the new song!

[timetobegin.livejournal.com]

Great for her! Get it

[lydzi.livejournal.com]

Looking good, Tiffany!

[sforza.livejournal.com]

she looks so wonderful!!! go tiffany go! these pictures are all so lovely and sweet!

[myungung.livejournal.com]

Cutie! She has been appearing more and in places, so I’m really hoping it’ll translate into something substantial for her career.

The title of the song + the photoshoot makes me subconsciously hum “Fix You” idky

[kcaomei.livejournal.com]

these pictures are so freaking cute<3

[volume1995.livejournal.com]

man this wouldve been great exposure for cl... scooter + yg really fucked her over
but good for tiffany!! she's perfect for this campaign!

[pseudo-shigure.livejournal.com]

she makes divided looks wearable