JYP discusses upcoming changes to JYPE

[kyokomurasaki.livejournal.com]

Park Jin Young, the founder of JYP Entertainment, recently participated in an event held by Spark Labs to discuss the future of the agency and how they hope to expand and adapt to the ever-changing industry.

Bringing up the fact that JYP will be moving to a new building soon, Park Jin Young talked about four different ways that they will be changing how the company is run in order to be more efficient and adaptable, while also creating a healthy work environment. He called the change “JYP 2.0.”

First, Park Jin Young talked about how they will be changing up how the company is run from a traditional format, in which there is one department that carries out a certain set of tasks, such as marketing or management, to different task forces that handle a single artist. He explained that two years ago, he tested out the new task force format with TWICE, and he found that things were faster and communication was better between the staff and the artists. Therefore, JYP will from now on be four different labels under the umbrella of JYP Entertainment, and all of the artists under JYP will be designated to a specific task force.

The second strategy Park Jin Young discussed was “Globalization by localization.” He spoke of how bringing in Nichkhun to be a member of 2PM helped the group become a global group and connect more with fans around the world. Park Jin Young explained how JYP has continued to train non-Korean talents to be a part of JYP groups, and they will continue to expand and debut groups under their system with no Korean members. He explained that they recently debuted a Chinese group and are planning to debut a Japanese girl group in the future.

The third plan was to create a “JYP Music Factory,” a large space that will help maintain the quality of music while increasing the artists quantity of music. The new facility will include nine dance studios, 18 vocal rooms, seven producing rooms, 11 recording booths, and two mixing rooms to give both established artists and trainees more resources to create more music.

Finally, Park Jin Young spoke of “Creativity from happiness,” in which he discussed creating a good work environment for JYP’s employees. He talked about decreasing the number of maximum hours each person works at JYP Entertainment and being willing to hire more people to ensure that a healthy work-life balance is maintained. Park Jin Young also talked about serving high quality, organic food on the premise to make sure that the artists and employees can maintain a healthy lifestyle. Finally, he emphasized the importance of mental health and stated that they had hand-picked a group of psychiatrists who will regularly interact with artists and employees.


I think having a "task force" for each artist makes a lot of sense, and it's good to hear that they at least seem to be making an effort when it comes to their artists' mental health. What do you think about these proposed changes, Omona?

Source: Soompi

Comments

[scionofawhisper.livejournal.com]

Also, he'll implement morning bible studies... ;3


All of this sounds really great.. Like a great visionary and person. So ambitious and smart, I'm jelly, haha. He really seems to have his shit together...

[jyusou.livejournal.com]

The management consultant in me is intrigued! I like that he took initiative to change. The globalization by localisation strategy is not new, but the organisation structure initiatives is news to me. The task force organisation structure sounds in keeping with the times, and I think this format can work well for a fast-paced industry like theirs. They don’t go into enough detail on how the “creative space” will operate tho, so I don’t really know if it will be more than just where they get work done, but I hope he expands on that in the future.

[hpn88.livejournal.com]

they've definitely come a long way from the hot mess the company was in the early 2010's. Credit to the TF system and the panel system for choosing title tracks for pulling them back up
My biggest complaint as a stan of multiple JYPE groups - PLEASE HIRE MORE PRODUCERS/sound engineers or just outsource. the same couple producers (ie collapsedone/hong jisang) are on all tracks from Day6 to twice to SKZ and that makes no sense given the diversity of musical styles.

[kennagt.livejournal.com]

lol

[froggster.livejournal.com]

The entire segment is in English, so do watch it yourself! The new building looks gorgeous.

[juhli.livejournal.com]

thanks for linking the vid! I'm gonna watch this later, it's always interesting what vision the Big 3 have (well...at least JYP and SM).

[friedchickeneu.livejournal.com]

this in theory sounds really great and i hope he'd be able to implement it well.

[adenar.livejournal.com]

In theory it sounds great

However, I need specifics. Great healthy food is a lovely idea. Will the talent be on healthy diets that allow them to actually eat it, or will they be forced onto disordered eating still? That kind of thing gives me doubts.

[kyokomurasaki.livejournal.com]

This is kind of my view, like will this new "work/life balance" policy extend to their artists as well? most likely not

[senshicalico.livejournal.com]

I side-eyed that too. Like great, the graphic designer gets to eat that organic head of lettuce, but one of the female artists? probably not!

[miss-suunshinee.livejournal.com]

sounds cool .... just like when sm said they will end slave contracts lol

i wont believe it until i see it

[kenziekinz09.livejournal.com]

But when will they let twice sleep

[sayuridoll.livejournal.com]

the NGG can never sleep!! gotta milk them for their worth while they're still young!!

[g-lovesbb.livejournal.com]

Omg it’s happening #JYPFaith is coming!

[rainstormraider.livejournal.com]

I’m a believer. Sign me up to #JYPFaith

[petecarl.livejournal.com]

I like it. I've noticed that they and a lot of other kpop companies have problems growing while retaining their roster b/c they understaff so the older groups usually get shafted b/c they're seen as stable or not bringing in as much money or potential money as younger groups which must really hurt after all they've contributed to the company. I like the work-balance goals but like a lot of commenters, I fear that won't extend to their artists. Anyway I like that they have a vision, and that they're willing to grow. We've already seen improvements b/c JYP was willing to take a step back from his ego for the company's sake. when will YG?

It would also be nice to see SM do this a bit more, since they have the resources. SuJu are doing great under Label SJ, so it would be nice to see them do something similar for their other more mature talent.

[yxerin.livejournal.com]

never thought i would see ”healthy work environment” being mentioned in a kpop-context. sounds a bit too good to be true, i’ll have to wait before i jump on the #jypfaith train