"Get It Beauty 2018" aims to promote healthy beauty

[waves-of-light.livejournal.com]

The new season of “Get It Beauty” hopes to differentiate itself from its past seasons, valuing the importance of healthy beauty that comes from within. OnStyle’s beauty talk show “Get It Beauty” which launched in 2006 and gained popularity with its blind tests of makeup products, has become a standard reference for many beauty consumers.

The new season of the show is to start Friday, featuring models Jang Yoon-ju and Moon Ga-bi, Weki Meki’s Kim Do-yeon, Akdong Musician’s Lee Soo-hyun and beauty influencer Kim Soo-mi as hosts.

“Many beauty related programs are launched, but they soon disappear. Unlike them, ‘Get It Beauty’ is a long-running show. I will try to continue the history,” model Jang, the main host of the show, said at a press conference held at Times Square mall in western Seoul Tuesday.

The talk show aims to do more than introduce cosmetic products and techniques, offering valuable information through scientific ingredient analysis. “I have come to know that not all expensive products are always good,” model Jang said. “The show will be influential with meaningful information.”

The beauty talk show broadly defined the word beauty, including the concept of “inner beauty,” as a vague word that usually refers to the mind and personality of a person. “Since I wanted to go deeper than just speak about the items and styles, I will be sharing what I do for my inner beauty every week,” Jang said. “Inner beauty is nothing special. It’s one’s lifestyle.”

Beauty professionals will be featured as well, including a dermatologist, beauty magazine editor and two experts of cosmetic product ingredients, offering professional and credible knowledge to viewers.

The show’s most symbolic segment, the blind test, will be transformed into “Beauty-Life Balance,” where the hosts select the best item out of 100 products, comparing the items in numerous aspects. What stands out is that the segment will be sponsorship-free. Sponsorship has been a sensitive subject for beauty-related shows in Korea as many were criticized for recommending sponsored products. Viewers complained that they cannot trust the shows.

“There isn’t any sponsorship for the ‘Beauty-Life Balance’ segment.” producer Yoo Hee-kyung said. But he made it clear that there are other parts of the show that are sponsored. “Sponsorship often creates a dilemma for beauty talk shows. To make our show trustworthy, we will be clear and open about whether a product is sponsored or not,” he said.

Responding to reports Monday that Hollywood actress Drew Barrymore will make a special guest appearance on the show, Jang said, “I am nervous about speaking English, despite the fact there will be an interpreter. Still, it’s exciting.”

The first episode of “Get It Beauty 2018” is to air on OnStyle at 7:50 p.m., Friday.




source: KPopHerald

Comments

[sra-interesante.livejournal.com]

that's a nice idea .... i hope they could affect kpop industry with this kind of content

heaven knows korea need lots of help to learn about healthy beauty standars

[timetobegin.livejournal.com]

Sounds like a nice change.

'Expensive products aren't always good' yup I recently tried some Charlotte Tilbury creams for the first time and it.... did not work out for me to say the least lmfao

[tungatunga.livejournal.com]

I'll miss Lee Honey but Jang Yoon Ju is a riot, I loved her in Knowing Bros so much and wished she has more presence in tv, yay!
I always liked Get it Beauty for make up advice, but skincare content was often bull-shitty and they do a ton of sponsorship of shady "healthy eating" stuff like veggies in tube or vitamins in jelly, and promoted a lot of fad diets trends with pseudo scientific mumbling from the male host serving as "the brain" of the show.