An audition program to launch a Japanese-speaking K-pop girl group will air in Japan in April. Korean music label JYP Entertainment and Japan's Sony Music are the audition's organizers.
"Nizi (Rainbow) Project" ― which aims to cultivate Japanese-speaking singer hopefuls in K-pop style ― will premiere on Nippon Television Network (NTV), JYP said Monday. The project reflects JYP's corporate vision: "globalization (of K-pop) by localization."
The company held auditions in Japan and the U.S. last year, seeking aspiring female singers aged 15-22 with a good command of Japanese. Many thought only Japanese were eligible to apply, but JYP denied this.
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The Korea Times &
jypentertainment