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omonatheydidCocomadkilla’s website has since been taken down, and her Instagram account has been made private, but BuzzFeed captured a screenshot of the offending blog post about Glowrious, a beauty brand that sells Korean skin care products in Switzerland, and it’s not pretty.
Per BuzzFeed, Cocomadkilla wrote, “As you may have noticed, you discover a lot of funny stuff in the east [sic], many of us don’t understand the ‘Ching Chongs’ with the black hair and funny clothes (hihi). But what makes us all the same, [sic] is our love for sleek and beautiful skin.”
Aside from her use of the racist term “ching chong,” which has historically been used to oppress and diminish Asian people by making fun of the perceived sound of Asian languages, she also paints “Asian” culture with a broad brush, caricaturing Asian hair and fashion. Her mocking isn’t funny, though, and adds nothing to her post. It’s simply condescending, hurtful and, of course, racist.
swiss blogger cocomadkilla opened her kbeauty post with "we don't always understand the ching chongs with the black hair and funny clothes" pic.twitter.com/aEd5dmelTP
— E & SE Asian Beauty (@ESEAsianBeauty) July 18, 2017
The model and makeup artist has since issued an apology, writing that she made a joke “without realizing it would have such an impact and offend so many people.”
She continued, “I am of Italian descent and continuously make jokes about myself too…I have many friends of different origin and culture [sic] and appreciate these people very much.”
See Cocomadkilla’s full apology below:
here's her apology....... pic.twitter.com/v8GXbjk98a
— E & SE Asian Beauty (@ESEAsianBeauty) July 18, 2017
Unsurprisingly, the people of the internet have not taken kindly to the blogger’s racist comments, speaking out against her remarks and urging brands to stop doing business with her, and suggesting her fans unfollow her on social media.
Dear Cocomadkilla,
— Emily Shelton (@emilystaygold) July 20, 2017
I don't accept your apology- you knew better- and I don't forgive intentional racism.
Best,
A Ching Chong w/black hair
EVERY #beauty brand,ESPECIALLY #ASIAN ones,needs to stop sending #cocomadkilla any products. #chingchong? Racism is your color of foundation
— allie yi (@allieyi) July 20, 2017
A blogger you do not want to follow, Swiss blogger Cocomadkilla, her racist post on an Asian American makeup company via @Allure_magazine pic.twitter.com/pjz57vWtfB
— 4373 Fashion Lane (@4373fashionlane) July 20, 2017
In her apology note, she points to her Italian roots in an attempty to prove her “otherness” — a meaningless gesture, considering she is visibly white and benefits from white privilege, unlike those she’s mocking — and leans on the “but I have [insert race here] friends!” argument that at this point we should all realize is pretty empty.
#cocomadkilla learn how to apologize properly if you don't want to be called a racist. In the meantime.... #hiracist
— Linh Nguyen (@lknguyen11) July 21, 2017
For now, Cocomadkilla is staying out of the public eye and insists she’s not racist. These heinous comments won’t be forgiven easily, though.
OP note: This is her boyfriend btw, replying to a comment on facebook.
this is her boyfriend pic.twitter.com/uiAwUZp5z5
— E & SE Asian Beauty (@ESEAsianBeauty) July 18, 2017
sources: hellogiggles, @lknguyen11, @4373fashionlane , @allieyi, @emilystaygold, @ESEAsianBeauty 1, 2, 3, reddit
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no subject
Date: 2017-07-23 01:27 am (UTC)no subject
Date: 2017-07-23 01:30 am (UTC)Hopefully that's the end of her career (and an extra wtf @ her boyfriend)
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Date: 2017-07-23 01:31 am (UTC)no subject
Date: 2017-07-23 01:55 am (UTC)no subject
Date: 2017-07-23 02:12 am (UTC)if i could roll my eyes any harder
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Date: 2017-07-23 02:33 am (UTC)no subject
Date: 2017-07-23 04:20 am (UTC)no subject
Date: 2017-07-23 04:45 am (UTC)no subject
Date: 2017-07-23 04:49 am (UTC)Also her "apology" could have a) not been written at all cause she clearly doesn't think she did anything wrong or b) condensed down to "You're all crazy and need to shut the fuck up" because that's clearly what she really means with that.
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Date: 2017-07-23 05:41 am (UTC)no subject
Date: 2017-07-23 06:26 am (UTC)and of course she did the 'i have ethnic friends' fake apology.
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Date: 2017-07-23 06:59 am (UTC)Very awful kind of joke and her apology is the same...
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Date: 2017-07-23 07:42 am (UTC)no subject
Date: 2017-07-23 07:56 am (UTC)no subject
Date: 2017-07-23 08:39 am (UTC)no subject
Date: 2017-07-23 09:21 am (UTC)no subject
Date: 2017-07-23 09:31 am (UTC)no subject
Date: 2017-07-23 12:45 pm (UTC)no subject
Date: 2017-07-23 02:12 pm (UTC)“I am of Italian descent and continuously make jokes about myself too…I have many friends of different origin and culture [sic] and appreciate these people very much.”
Honey you are white and benefit from White Privilege...go sit your happy meal bird of prey looking ass down somewhere.
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Date: 2017-07-23 10:19 pm (UTC)no subject
Date: 2017-07-23 04:02 pm (UTC)i see she found a great match in her boyfriend...
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Date: 2017-07-23 06:54 pm (UTC)no subject
Date: 2017-07-23 07:04 pm (UTC)no subject
Date: 2017-07-23 10:20 pm (UTC)no subject
Date: 2017-07-24 01:08 pm (UTC)