[identity profile] showminomoney.livejournal.com posting in [community profile] omonatheydid

CLC Revamps Style With HyunA Co-Written 'Hobgoblin'

The girl group returned with a darker, sexier image than they've showed in the past.

Following 4Minute’s disbandment and Beast’s departure from Cube Entertainment in 2016, the Korean music agency started 2017 with a shift in direction from its newest girl group CLC. The act’s new album Crystyle was released Tuesday and featured the single “Hobgoblin,” which promptly rose to the top of the U.S. iTunes K-pop chart.

“Hobgoblin” is an EDM trap song co-written by HyunA and the team of writers who wrote 4Minute’s 2015 hit “Crazy.” Fittingly, “Hobgoblin” is a sonic sequel to the 4Minute song, with its frenetic snares and dramatized raps delivered over a building, uptempo beat. The new single marks a turning point for CLC, thanks to its heavy integration of rap and overall a more intense sound. In contrast, the septet’s 2016 releases -- "No Oh Oh," "High Heels," and "Chamisma" -- were bright pop songs.

The music video for “Hobgoblin” also transitioned CLC away from their previous colorful and innocent image, and instead featured the women in more dramatic, and sexualized, fashion-forward outfits. The song’s powerful sound is paired with a forceful dance, while the climax of the song matches pace with the members as they destroy a variety of objects using all sorts of weapons.

The song’s title “Hobgoblin” is similar to a popular Korean television show known internationally both as Goblin and Guardian: The Lonely and Great God. In Korean folklore, goblins, known as dokkaebi, are mischievous creatures that play tricks on bad people and reward good people. During a live-stream broadcast on Monday, the members of CLC described themselves and HyunA as hobgoblins who have lured audiences into the single’s sound.

“Hobgoblin” was co-written by Seo Jaewoo, Big Sancho and Son Yeongjin and contains lyrics co-written by HyunA, the only 4minute member to remain under Cube Entertainment after the group's contracts expired last year. HyunA also acted as a creative director for the music video and helped orchestrate the choreography for “Hobgoblin.” She’ll be heading to North America in February and March for a solo concert tour held throughout Canada and the U.S.


You can view the current Kpop iTunes Chart here



Their last single, '아니야(No oh oh)', garnered only a total of 4.1 mil views on both their main and CJENMMUSIC channel since it's release in May of 2016.


Sources: billboard.com | @theseoulstory | @CLC_Pentagon | CLC 씨엘씨 (Official YouTube Channel)

Random fact that I found out last night, Hyuna's personal makeup artist and stylist also helped out with the looks for this concept/comeback. It really is her pet project. I love it!

Date: 2017-01-19 07:47 am (UTC)
From: [identity profile] lovebeat-down.livejournal.com
Thanks op for your positive clc posts to cancel out the negative ones <3

I'm happy that the girls are garnering more attention, now where is the one shot video we were promised

Date: 2017-01-19 08:14 am (UTC)
From: [identity profile] shinychopstick.livejournal.com
lol Cube is probably still editing the video as we speak. I don't think anyone expected them to do as well as they did!

Date: 2017-01-19 08:01 am (UTC)
From: [identity profile] broadcities.livejournal.com
happy to see that they're doing better than korean netizens and some omona users expected! at least abroad. hopefully this is their era!

also i love how hyuna participated so directly with the production!

Date: 2017-01-19 08:06 am (UTC)
From: [identity profile] by-venoms-sting.livejournal.com
I'm glad they're aren't complete flops and I hope their next song is better.

Date: 2017-01-19 08:07 am (UTC)
From: [identity profile] jinkiestabi.livejournal.com
Congrats!!!!

Date: 2017-01-19 08:20 am (UTC)
From: [identity profile] gathyou.livejournal.com
Ahhh I'm happy they're getting such recognition overseas! It pleases me.
Thank you OP for all this hard work!

Date: 2017-01-19 08:24 am (UTC)
From: [identity profile] benihime99.livejournal.com
If you add the CJENMUSIC and CLC channel view they already reached 4M

Date: 2017-01-19 08:41 am (UTC)

Date: 2017-01-19 08:29 am (UTC)
From: [identity profile] squeakybanana.livejournal.com
Hyuna is really trying to mold these girls in her own image. :)) It's cute and I hope it goes well for them. Some people are so unforgiving -- sometimes idol groups really need to do a total concept change to survive* and it's not these girls faults that Cube's shitty decision-making got 4Minute disbanded.

*Even 4Minute went through several concept changes...of course it didn't work out that well for them.
Edited Date: 2017-01-19 09:04 am (UTC)

Date: 2017-01-19 08:32 am (UTC)
From: [identity profile] flowerdances.livejournal.com
this is so good and i hope the views keep coming in for them! i was so pleasantly shocked when they had ~1m views in a day... i'm glad their "lack of success" isn't as much as some people like to make it seem

Date: 2017-01-19 08:52 am (UTC)
From: [identity profile] simprov.livejournal.com
im ready to cry i want these girls to succeed so bad ;_____;
i really hope this is a turning point in their trajectory and that they can keep riding on this momentum.

Date: 2017-01-19 09:09 am (UTC)
From: [identity profile] bloodtaki2.livejournal.com

Honestly, I didn't dig Pepe unlike a lot of people here either. But this album is my jam. Also, because the hate campaign by girlsday and their alternate accounts (what is subtlety), I'm sure a lot of people noticed them because of that which amuses me because it backfired on them so much lol

Edited Date: 2017-01-19 04:48 pm (UTC)

Date: 2017-01-19 09:28 am (UTC)

Date: 2017-01-19 10:27 am (UTC)
From: [identity profile] pikapika217.livejournal.com
SO proud of them!

Date: 2017-01-19 11:23 am (UTC)
From: [identity profile] hitthoselightz.livejournal.com
lol gonna make a hate account and hate on fiestar if this is what makes people pay attention

Date: 2017-01-19 11:52 am (UTC)
From: [identity profile] velvetpocket.livejournal.com
Ngl i let out a little tear, slightly proud, i might not have been a fan of most of their releases before this except for pepe (and like was entertaining tbh) but I watched of their character building videos in the beginning, already liked Sorn from the very start (and got emotional seeing Seungyeon who looked too much like Rise) but they deserve this after all the struggles

Date: 2017-01-19 12:49 pm (UTC)
From: [identity profile] myrrhcat.livejournal.com
LMAO and our personal CLC anti is nowhere to be found in this post... well done
i have to admit even though i liked most of their previous releases i haven't really paid attention or listened to their album tracks until now, so this cb may be what gets me

Date: 2017-01-19 02:13 pm (UTC)
From: [identity profile] avrgaesthetics.livejournal.com
so happy for them! rise up bbs

Date: 2017-01-19 02:30 pm (UTC)
From: [identity profile] babyjenkski.livejournal.com
Woah this is great news! I think this concept works for them.

Date: 2017-01-19 02:59 pm (UTC)
From: [identity profile] bri-and-red.livejournal.com
Omg they're doing so well! All of the posts about "netizen" opinions make me wonder how they're being received in Korea, but if they're doing well internationally that's great! Other groups have thrived with a huge international fanbase, so hopefully CLC just continues upward!

Date: 2017-01-19 04:43 pm (UTC)
From: [identity profile] u-niverse.livejournal.com
Hobgolin is on repeat in my Spotify. i'm basically trash for 4minute-type music. really glad they seemed to be doing well internationally! hopefully that will also translate into success in Korea.

Date: 2017-01-19 06:06 pm (UTC)
From: [identity profile] bubblyshades.livejournal.com
congrats CLC!!! happy for them

Date: 2017-01-19 06:28 pm (UTC)
From: [identity profile] cosmopudin.livejournal.com
RISE CLC RISEEE

Date: 2017-01-19 09:57 pm (UTC)
From: [identity profile] aeries-amethyst.livejournal.com
I'm so on the fence about Hobgoblin because it's not really my style of music but it's such an earworm that the chorus is stuck in my head OTL I'm glad that they're finally getting some recognition so congrats bbs! \o/

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