YG explains 'reverse' promo for Taeyang's album

[ashiva.livejournal.com]

Single album cover (picture from gomtv)

YG Entertainment explained its recent 'reverse' strategy for promoting Big Bang member Taeyang's new album, saying it is aimed at prolonging the singer's activities for his new solo album for as long as possible.

Taeyang released digital single "Where U At" from his upcoming first regular album in mid-October and will promote "Wedding Dress", released today, till the end of the year, but neither songs are the title track for the album.

"It has become more difficult for singers to promote tracks on their album other than their title song these days with the entire record being released online and people's listening patterns changing rapidly," Yang Hyun-suk, founder of YG and also producer of the singer, wrote on his agency's official website on Thursday.

"Taeyang had requested he be able to promote his album for as long as he can so that was our focus this time," said Yang.

The producer went onto explain that his agency therefore decided to carry out "reverse promotion" -- promoting songs apart from the title song first, and then unveiling the title song along with the entire album.

Taeyang was the first Big Bang member to debut as a solo artist, releasing his first mini-album "HOT" in May 2008 which produced two hit singles titled "Prayer" and "Look Only at Me".

His recent digital single "Where U At" peaked at No. 6 on Korea's Mnet Singles Chart last month and his full-length album is set for release early next year.

Source: asiae.co.kr

Might be a good strategy considering how G-Dragon's other singles ('Breathe', 'A Boy', 'Butterfly') than 'Heartbreaker' from his solo album kinda flopped.

Source: alwaystaeyang

Comments

[cityincolors.livejournal.com]

Sounds like what 2PM did with "Tired of Waiting"?

but yeah that's cool to be promoting longer~
It seems like the main fun for artists is to be able to promote and be onstage as well as meeting up with their friends from other companies who are also promoting =]

[akaich0u.livejournal.com]

idk I enjoyed the "Boy" and "Breathe" performances more than the "Heartbreaker" ones...

[biznass.livejournal.com]

because they were better~

[angelonair.livejournal.com]

I love TaeYang's solo work.

Seriously, love love LOOOOVE it.

[hellodee16.livejournal.com]

me too, me toooooooo.

[leprosy-tickles.livejournal.com]

sweet html

[paperlet.livejournal.com]

Might be a good strategy considering how G-Dragon's other singles ('Breathe', 'A Boy', 'Butterfly') than 'Heartbreaker' from his solo album kinda flopped.
I felt like that was because there was no consistency whatsoever to GD's solo work. They would release the videos and out of order, and he only performed some of those songs like twice, he would be missing every other week on shows and then would comeback promoting a different song. I didn't get the meaning behind that, but I figured GD/YG were probably already satisfied with Heartbreaker's success and were like meh, work's done

[aunts.livejournal.com]

LOL yes, I swear the rest of his mvs were to show his ~*fashion*~ XD And yeah those 3 mvs were released within about a month actually, after nearly a month of full blown Heartbreaker promotion.

[missklutz16.livejournal.com]

god taeyang is so hot it kills me. why is he not in me rn jfc.

[jenuyne.livejournal.com]

oh god i was so thinking this while watching the entire "wedding dress" mv, ngl.

[jenuyne.livejournal.com]

As long as I get to see more of him, I'm cool with it. :)

[automatic-love.livejournal.com]

YES!YES! DW Tae Yang for as much as possible. lol Mariah tried to pull this off when Obsessed flopped, but it makes sense in Korea since the market is so much smaller. They're kinda screwed once the CD hits the web.

[radical-ed57.livejournal.com]

I loved HOT so I'm cool. Plus this might mean more chances to see his sexy abs. :D

[rainysakura.livejournal.com]

your icon is so cool! what is it??? :D

[lilmissniza.livejournal.com]

i swear YG & JYP plan all this promo thing together over a cup of coffee - or soju.

but ain't complaining. the more 2PM & YB ... the merrier ;)

[aunts.livejournal.com]

OFC, speaking of TOP, when is this man's solo dropping?

[ycmfandom.livejournal.com]

Idk why but I feel that YG is more biased towards GD than TY... since GD's solo debut was a big hooha compared to this...

[ashiva.livejournal.com]

Actually, other than taking part to 2NE1TV with GDTV and G-Dragon releasing snippets of his songs in his me2day, there was almost no promotion beforehand for his album. Like his fanclub ended up paying (and creating print ads for) a bus ad campaign as YG didn't really do any pre-promo.

[eebaboya.livejournal.com]

pretty good strategy. not complaining. want MOAR YB!
can't wait till the album comes out next year!

[lovelyable.livejournal.com]

lol almost comment twins!

[lovelyable.livejournal.com]

I AINT COMPLAININ. More YB for us.

[xox-roxygurl.livejournal.com]

the mv is sad :[ i'd happily wear that ring taeyang xDD

[ricey11.livejournal.com]

Fucking sweet, YB till the end of the year and then his actual title song/album will drop the beginning of next year, niiiice.
Get that shy boy on some variety shows YG, Strong Heart or Family Outing with YB would be...kiiiinda amazing.

[turdferguson.livejournal.com]

YB strikes me as the silent funny type, it would be so cool to see him interact with just daesung and the rest of the family

[inheritable.livejournal.com]

Do want more Youngbae :D My number one Big Bang bias.

I actually like all the stuff he releases unlike most of the stuff Big Bang does

[rencode.livejournal.com]

Oh, bb. No need to strike that last line out. Shit. It's true. xD

[hellodee16.livejournal.com]

Taeyang released digital single "Where U At" from his upcoming first regular album in mid-October and will promote "Wedding Dress", released today, till the end of the year, but neither songs are the title track for the album.

i'm dying to hear the title track already!
whatever it is, it better result in him taking off his shirt.

[hardyz-angel.livejournal.com]

I agree SO much!
And then I want some of this after he takes off his shirt. xD

[missklutz16.livejournal.com]

ps: WHY WOULD YOU CHOOSE ANYONE ELSE WHEN YOU HAVE MOTHERFUCKING TAEYANG LIKE RIGHT THERE. WAAAAAAAAAAAAAAAAAAAAAAAAAAE?

[inheritable.livejournal.com]

Maybe they like tall guys.

[filmsession.livejournal.com]

i approve yg a+ keep fans on their toes
finally saw the mv lol

[shuwei.livejournal.com]

That's pretty smart of YG. I always feel like I'm missing something when my favorite songs from albums don't get performed just because it's not the title song.

[inheritable.livejournal.com]

I get the feeling this will be the new trend tbh. Or like SM's 'single albums' since that means less songs released at a time which means less songs ignored.

[forgedeternally.livejournal.com]

this! where u at was good, and wedding dress even better, so i can't imagine how good it will be.

[bashment99.livejournal.com]

I love me some Taeyang but bb needs a new hairstyle. So tired of the mohawk and awkward side ways hat.

[law-oneofmany.livejournal.com]

like the hats, the hawk's kinda eh.
i agree, new hair = *smiley face*

[honeydice.livejournal.com]

I'm getting interested in this guy.

[fuuism.livejournal.com]

I like this strategy. It's like foreplay.

I'm so late on the MV but I seriously can't lose any more sleep for this stuff for the next few days, sorry kpop. To sum up my feelings:



Bae baby, you never fail.

I KEPT THINKING OF PROPOSAL DAISAKUSEN THOUGH, I HOPE I'M NOT THE ONLY ONE.

[atarashiiyoake.livejournal.com]

Ehh? I didn't, but now I can't unsee it. XD I'm just expecting YB to go all 'Hallelujah CHANSU!' any time now. XD

[law-oneofmany.livejournal.com]

That's actually a really smart move on their part. usually if it's just the one song promoted, people aren't gonna be very interested in the rest of the album. good luck taeyang =)