2PM 'Heartbeat' Song-Marketing-Jaebum 'Dae Bak formula'

[radiospy.livejournal.com]

The title song 'Heartbeat' in 2PM's first official album '01:59PM', is garnering immense popularity as soon as it was released on the 10th. It had placed 1st in various music charts and is staying on as one of the top searched terms in various portal sites.

2PM's new song, 'Heartbeat' comes after their debut song '10 out of 10', 'Again and Again' and 'I hate you'. The song embodies a powerful yet dark and wistful sentiment -- the color of 2PM is well captured. 'Heartbeat' is written and composed by Park Jin Young. It uses the actual heart beat sounds of the 6 members as the base and an orchestra is arranged over the sound creating a sad, doleful melody that captures the melancholy sentiment.

As much work has been put into the song, they have put in a lot of effort into the marketing as well. As they have gained a lot of attention through the '01:59PM' 'Tired of waiting' 'I was crazy for you' as well as the teaser marketing, they have completed the image marketing with the connection between 'Heartbeat', the idea of 'waiting' and the actual pulse of the heart. Anxiety, fear, yearning and various other meanings have been attached to the song 'Heartbeat' and has been coupled with the sound of the actual pulse creating an image sound for this whole album's concept.

The peak of 2PM's marketing is 'Jaebum' who had left the team in September after the anti-Korea controversy. The song, which is more sorrowful than before, is used along with the idea of fear and anxiety as a theme. This marketing point is combined into one with 'Leader Jaebum's absence' and the fans' desire for his return.

The result of many fans discussing how the album's title, '01:59PM' has been used to call 2PM without Jaebum, along with how the songs, 'Tired of Waiting' and 'I was crazy for you' seems to reflect the 6 members' and Jaebum's thoughts are all a result of how the marketing point has hit its mark.

Although fans are worried that they are using Jaebum too much for just marketing, many in the music industry see it as a way of telling the story of the whole album, especially after the talk of Jaebum's return possibly becoming a reality.

cr: (Trans) saradah@2oneday (Source) MK news

Comments

[fuuism.livejournal.com]

Oh for the love of...

[legens-legentis.livejournal.com]

Lol. You poor boy. I bet your dying over there.

[scrambledtoast.livejournal.com]

Oh okay.

[hey-insomnia.livejournal.com]

lol. You're icon is so appropriate. I'm lol-ing so hard right now @ my fail.

[hey-insomnia.livejournal.com]

oh fck. I was expecting this was it. LMAO. MVVVVVVVVVV where are you? T.T

[dirtyeyedgirl.livejournal.com]

who wasn't anyway? TT

[legens-legentis.livejournal.com]

Truthfully I'm kind of pissed that JYPE is using Jaebum as their main marketing strategy, because we'll never know whether it was all marketing or if Jay really wanted to leave for such a long time. Sure, it's nice how well 2pm is doing, but I want them to be whole again.

[orangeinsanity.livejournal.com]

I'm going to think positively here and stick with JYPE didn't suggest for him to leave. It seems like such a ballsy move to me. IDK from a business perspective this marketing scheme is a fairly good one though.

[dirtyeyedgirl.livejournal.com]

rly?

gimme mv nao.

[aiedailglow.livejournal.com]

THIS. I've been checking omona every 15 minutes from my cellphone since this morning (and it's 10PM already).

[shancq.livejournal.com]

T_T

[hey-insomnia.livejournal.com]

chansung is crying and khun looks like he's tearing up

I saw the photo @ 2pm-online a few hours ago. I only thought he was probably ask to cry or whatever for a concept. But i won't be surprised if he did cry. It's Chansung after all. He wasn't even himself during their recent interview. :/

[fuuism.livejournal.com]

2PM 'Heartbeat'...




...Song-Marketing-Jaebum 'Dae Bak formula'

[babybluedream.livejournal.com]

LOL. my feelings exactly.

[zomoandzo.livejournal.com]

I WANT THE MV NAO.

[orangeinsanity.livejournal.com]

I'm trying so hard not to d/l/listen to the new album, so hard! Not because I'm boycotting but I want to wait until I get a hard copy.

blah blah blah.

[shancq.livejournal.com]

MTE!

[prettyodd-sarah.livejournal.com]

Love the last line.

Reality better be coming sooner rather than later.
But who am i to say anything right?
As long as he returns; that's all that matters.

[lotsoflov-e.livejournal.com]

Although fans are worried that they are using Jaebum too much for just marketing, many in the music industry see it as a way of telling the story of the whole album, especially after the talk of Jaebum's return possibly becoming a reality.

i have no idea what to do/say/think anymore
anyone buying the new album and not boycotting? :>

[radiospy.livejournal.com]

MEEEEEEEEEEEEEE!!^~^

[aanjali.livejournal.com]

Poor Jay, he's just used like an object in this story v__v

[silvaesedai.livejournal.com]

[skylight03.livejournal.com]

I'm going to repost my comment from one of the many 2PM posts we've had today:

Jay will probably be back next year, just in time for a re-release of the the new album which will be titled "2PM". Sales skyrocket, JYP is happy.

He is a businessman after all.

[wenzi.livejournal.com]

Kinda dramatic, but possible.

[jing-16.livejournal.com]

i bet the mv will be daebak too.
MV PLEASE?

[crushandlove.livejournal.com]

I saw 2PM and for a moment i thought it was the MV post -_-
Bloody hell.

[fiat-amorfati.livejournal.com]

sigh, where have all my crazy, fun wild bunnies gone to? T^T

dear jyp,

i'm tired of waiting for the mv. i'm going to call it a night, they'll probably release the video at 1.59am/pm korea time :(

[hey-insomnia.livejournal.com]

Sharing some pretty fan art while waiting for the MV.



Here's a larger version - http://i38.tinypic.com/ndwkl1.jpg

[radiospy.livejournal.com]

You did it? Wow, that's very beautiful.
Lmao, Khun's hair <3

[fiveish.livejournal.com]

oh okay.

want.mv.naoooooo!!1!!11!1!!

[http://users.livejournal.com/__generik/]

Mm, okay.
Where's the MV?

[misswaldorf.livejournal.com]

oh noooo got tricked again...

this is not the epic mv post, boo ;p

[69birbantavenue.livejournal.com]

give us the mv right now, you bastard D;

[shancq.livejournal.com]

I'm sleepy......... >.

[nakkalangel.livejournal.com]

me too.