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omonatheydidWheat trend growing in South Korea
By Reuters (Video news, click on the source link to watch the video)
Video transcript:
A bakery in Seoul is buzzing with customers surveying the delicacies. From muffins and tarts to bread and bagels- more and more South Koreans are choosing wheat over rice. For this working mom, it's all about convenience.
(SOUNDBITE) (Korean) 34-YEAR-OLD SOUTH KOREAN WORKING MOTHER, KIM GEON-HUI, SAYING: "I am very busy in the morning because I have to drop my children off at kindergarten. So, I have bread for breakfast. And I often meet up with my friends at a cafe and enjoy bread with coffee over the weekends."
South Koreans are at the forefront of an Asia-wide trend that has seen wheat demand climb nearly twice the rate of rice consumption since 2008. SPC Group, which runs Asia's biggest bread making plant, says the local bread market has grown at an average of about 15 percent per year since 2005.
Still not everyone is on board the wheat express. For older South Koreans, there's no substitute for the old favourite. My kids usually skip breakfast or eat bread or fruit, this 72-year-old man said. But people my age eat rice for every meal. South Korea's rice consumption hit a record low last year of about 65 kilograms per person.
Rice off the menu: Asia's hunger for bread and pastries boosts wheat demand
By Meeyoung Cho & Rebecca Jang for Reuters
Reuters/Kim Hong-Ji
Asia is losing some of its appetite for rice in favor of wheat, a trend that is nowhere more pronounced than South Korea where bread and pastries have become a new staple.
From working mothers, who find toast more convenient to prepare for breakfast, to city dwellers flocking to new eateries for baguettes, South Koreans are at the forefront of an Asia-wide trend that has seen wheat demand climb at nearly twice the rate of rice consumption since 2008.
And while Asia is largely self sufficient in rice, demand for bread and noodles from Mumbai to Manila has made Asia the largest and fastest growing market for wheat imports, shipping in more than 40 million tonnes annually for the past five years or 25 percent of world imports.
"I eat bread with coffee almost every morning," said Lee Seung-Hee, a 47-year-old working mother of two, who often gives her children bread as a snack between meals.
"My husband likes to have rice meals, so I try to cook rice for him. But when I'm too busy, I just give him bread."
Reuters/Kim Hong-Ji
South Koreans spent an estimated 6.36 trillion won ($5.37 billion) last year on bread, sandwiches, bagels and pastries, according to SPC Group, owner of the Paris Croissant and Paris Baguette chains, which has even opened two stores in the French capital Paris as part of global expansion.
Meanwhile, South Korea's rice consumption hit a record low of 65.1 kg per person last year, while flour consumption was the highest since 2006 at 33.6 kg, according to industry and official data.
"Housewives are increasingly having bread and coffee for brunch late morning instead of rice and kimchi," said Kang Byung-Oh, a business professor at Chung-Ang University, referring to the spicy local side dish.
SPC Group, which runs Asia's biggest bread making plant and has about 5,000 bakeries in South Korea, said the local bread market has grown at an average of 15 percent per year since 2005.
"You can find this trend across Asia, as Asian countries become westernized...Food products from wheat flour are quick, convenient," said Koh Hee-Jong, an agriculture and life science professor at Seoul National University.
Reuters/Kim Hong-Ji
NOODLES
Rising wheat consumption has been focused on large cities where an emerging middle class is exposed to a proliferation of convenience foods from pizzas to sandwiches.
In Indonesia, noodle consumption has helped increase wheat demand in the world's second-biggest importer by more than 60 percent since 2005 to nearly 8 million tonnes annually.
Even in India, the world's second-largest wheat grower, consumption is projected to surpass output by more than 5 million tonnes this year, sparking the largest imports in eight years.
Indian wheat demand is especially strong in the Northern Plains where it is grown, but is rising in the south where naan bread and chapattis vie with traditional rice consumption.
Bangladesh is expected to import around 3 million tonnes of wheat a year to help meet 4 million tonnes of local demand.
"We used to take rice three times a day. Now we are taking rice only once a day," said Humayra Ahmed, a bank employee and mother of two children in Dhaka.
China has also seen wheat demand soar and consumed a record 118 million tonnes in 2014.
Along with record pizza sales and noodle consumption, demand for cakes and pastries is also increasing.
"It's a symbol of lifestyle, consumers pair them (cakes and pastries) with coffee and chatting, and hanging out with friends," said Linda Li, senior research analyst at Mintel China.
Reuters/Kim Hong-Ji
PRODUCERS
With wheat production relatively low in some countries in Asia - South Korea only produces about 1-2 percent of its consumption - there is little alternative but to import more.
Australia, Russia, Ukraine, Canada, the United States and Europe have been the chief beneficiaries of Asian wheat demand, seeing collective exports swell by over 40 percent since 2005.
But the relentless climb in wheat consumption does place a strain on exporters in places such as Australia to keep up.
"When you look at wheat consumption, it is to a very large degree driven by general increase in consumption as well as swap out of rice and other staples," said Ole Houe, an analyst at brokerage IKON Commodities in Sydney. "We need to produce a record crop every year just to meet the demand."
($1 = 1,183.7000 won)
(Additional reporting by Yuka Obayashi in TOKYO, Colin Packham in Sydney, Naveen Thukral in SINGAPORE, Ruma Paul in DHAKA and Dominique Patton in BEIJING; Editing by Gavin Maguire and Ed Davies)
What are you eating today? What is your favorite macronutrient, and why are they carbohydrates? ✧(രᴗര)
By Reuters (Video news, click on the source link to watch the video)
Video transcript:
A bakery in Seoul is buzzing with customers surveying the delicacies. From muffins and tarts to bread and bagels- more and more South Koreans are choosing wheat over rice. For this working mom, it's all about convenience.
(SOUNDBITE) (Korean) 34-YEAR-OLD SOUTH KOREAN WORKING MOTHER, KIM GEON-HUI, SAYING: "I am very busy in the morning because I have to drop my children off at kindergarten. So, I have bread for breakfast. And I often meet up with my friends at a cafe and enjoy bread with coffee over the weekends."
South Koreans are at the forefront of an Asia-wide trend that has seen wheat demand climb nearly twice the rate of rice consumption since 2008. SPC Group, which runs Asia's biggest bread making plant, says the local bread market has grown at an average of about 15 percent per year since 2005.
Still not everyone is on board the wheat express. For older South Koreans, there's no substitute for the old favourite. My kids usually skip breakfast or eat bread or fruit, this 72-year-old man said. But people my age eat rice for every meal. South Korea's rice consumption hit a record low last year of about 65 kilograms per person.
Rice off the menu: Asia's hunger for bread and pastries boosts wheat demand
By Meeyoung Cho & Rebecca Jang for Reuters
Reuters/Kim Hong-Ji
Asia is losing some of its appetite for rice in favor of wheat, a trend that is nowhere more pronounced than South Korea where bread and pastries have become a new staple.
From working mothers, who find toast more convenient to prepare for breakfast, to city dwellers flocking to new eateries for baguettes, South Koreans are at the forefront of an Asia-wide trend that has seen wheat demand climb at nearly twice the rate of rice consumption since 2008.
And while Asia is largely self sufficient in rice, demand for bread and noodles from Mumbai to Manila has made Asia the largest and fastest growing market for wheat imports, shipping in more than 40 million tonnes annually for the past five years or 25 percent of world imports.
"I eat bread with coffee almost every morning," said Lee Seung-Hee, a 47-year-old working mother of two, who often gives her children bread as a snack between meals.
"My husband likes to have rice meals, so I try to cook rice for him. But when I'm too busy, I just give him bread."
Reuters/Kim Hong-Ji
South Koreans spent an estimated 6.36 trillion won ($5.37 billion) last year on bread, sandwiches, bagels and pastries, according to SPC Group, owner of the Paris Croissant and Paris Baguette chains, which has even opened two stores in the French capital Paris as part of global expansion.
Meanwhile, South Korea's rice consumption hit a record low of 65.1 kg per person last year, while flour consumption was the highest since 2006 at 33.6 kg, according to industry and official data.
"Housewives are increasingly having bread and coffee for brunch late morning instead of rice and kimchi," said Kang Byung-Oh, a business professor at Chung-Ang University, referring to the spicy local side dish.
SPC Group, which runs Asia's biggest bread making plant and has about 5,000 bakeries in South Korea, said the local bread market has grown at an average of 15 percent per year since 2005.
"You can find this trend across Asia, as Asian countries become westernized...Food products from wheat flour are quick, convenient," said Koh Hee-Jong, an agriculture and life science professor at Seoul National University.
Reuters/Kim Hong-Ji
NOODLES
Rising wheat consumption has been focused on large cities where an emerging middle class is exposed to a proliferation of convenience foods from pizzas to sandwiches.
In Indonesia, noodle consumption has helped increase wheat demand in the world's second-biggest importer by more than 60 percent since 2005 to nearly 8 million tonnes annually.
Even in India, the world's second-largest wheat grower, consumption is projected to surpass output by more than 5 million tonnes this year, sparking the largest imports in eight years.
Indian wheat demand is especially strong in the Northern Plains where it is grown, but is rising in the south where naan bread and chapattis vie with traditional rice consumption.
Bangladesh is expected to import around 3 million tonnes of wheat a year to help meet 4 million tonnes of local demand.
"We used to take rice three times a day. Now we are taking rice only once a day," said Humayra Ahmed, a bank employee and mother of two children in Dhaka.
China has also seen wheat demand soar and consumed a record 118 million tonnes in 2014.
Along with record pizza sales and noodle consumption, demand for cakes and pastries is also increasing.
"It's a symbol of lifestyle, consumers pair them (cakes and pastries) with coffee and chatting, and hanging out with friends," said Linda Li, senior research analyst at Mintel China.
Reuters/Kim Hong-Ji
PRODUCERS
With wheat production relatively low in some countries in Asia - South Korea only produces about 1-2 percent of its consumption - there is little alternative but to import more.
Australia, Russia, Ukraine, Canada, the United States and Europe have been the chief beneficiaries of Asian wheat demand, seeing collective exports swell by over 40 percent since 2005.
But the relentless climb in wheat consumption does place a strain on exporters in places such as Australia to keep up.
"When you look at wheat consumption, it is to a very large degree driven by general increase in consumption as well as swap out of rice and other staples," said Ole Houe, an analyst at brokerage IKON Commodities in Sydney. "We need to produce a record crop every year just to meet the demand."
($1 = 1,183.7000 won)
(Additional reporting by Yuka Obayashi in TOKYO, Colin Packham in Sydney, Naveen Thukral in SINGAPORE, Ruma Paul in DHAKA and Dominique Patton in BEIJING; Editing by Gavin Maguire and Ed Davies)
What are you eating today? What is your favorite macronutrient, and why are they carbohydrates? ✧(രᴗര)
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
no subject
Date: 2015-10-16 10:20 pm (UTC)no subject
Date: 2015-10-16 10:30 pm (UTC)bread >>> everything tbh
no subject
Date: 2015-10-17 05:36 am (UTC)no subject
Date: 2015-10-18 11:30 am (UTC)no subject
Date: 2015-10-16 10:44 pm (UTC)no subject
Date: 2015-10-16 10:46 pm (UTC)You can find normal bread, but its usually at specialty shops, and not at your local paris baguette
no subject
Date: 2015-10-17 12:04 am (UTC)no subject
Date: 2015-10-17 12:08 am (UTC)no subject
Date: 2015-10-18 12:33 am (UTC)no subject
Date: 2015-10-16 11:04 pm (UTC)i don't mean sliced bread from a bag, i mean real bread fresh from the oven... i can almost smell that bakery on my street
i don't like the idea of eat bread instead of a good lunch , bread is a great snack but can't replace a whole meal
no subject
Date: 2015-10-17 12:09 am (UTC)Ahahaaa cultural differences
no subject
Date: 2015-10-17 02:45 am (UTC)i prefer having a plate with vegies, some proteine and carbs (i sound like a balanced food freak, i know lol)
no subject
Date: 2015-10-17 09:02 am (UTC)no subject
Date: 2015-10-16 11:51 pm (UTC)i love me some carbs, any time. i love what you can do with carbs, i love how everything delicious is made with carbs. bread can replace anything. thats how peasants eat. thats how poor people eat. bread and carbs are the foundation for everything. i love bread and carbs and wheat and how it is linked to humanity.
no subject
Date: 2015-10-16 11:57 pm (UTC)as a german, most foreign bread has always been a joke to me.
no subject
Date: 2015-10-17 02:22 am (UTC)no subject
Date: 2015-10-17 04:51 pm (UTC)no subject
Date: 2015-10-17 04:53 pm (UTC)no subject
Date: 2015-10-18 02:56 am (UTC)no subject
Date: 2015-10-20 03:25 am (UTC)...I love German bread so much I'm replying to a days old thread...!
no subject
Date: 2015-10-20 04:37 pm (UTC)no subject
Date: 2015-10-17 12:03 am (UTC)no subject
Date: 2015-10-17 12:04 am (UTC)no subject
Date: 2015-10-17 12:21 am (UTC)no subject
Date: 2015-10-17 01:13 am (UTC)no subject
Date: 2015-10-17 02:06 am (UTC)no subject
Date: 2015-10-17 03:25 am (UTC)no subject
Date: 2015-10-17 03:33 am (UTC)no subject
Date: 2015-10-17 11:19 am (UTC)and the best part is it's cheap!
no subject
Date: 2015-10-17 04:46 am (UTC)no subject
Date: 2015-10-17 03:35 am (UTC)no subject
Date: 2015-10-17 04:28 am (UTC)no subject
Date: 2015-10-17 05:32 am (UTC)no subject
Date: 2015-10-17 06:42 am (UTC)no subject
Date: 2015-10-17 09:53 am (UTC)all i could think of reading the article is i need to get friesland rye bread asap, the one without yeast, that's so good.
no subject
Date: 2015-10-17 04:22 pm (UTC)no subject
Date: 2015-10-18 01:18 pm (UTC)What is your favorite macronutrient, and why are they carbohydrates?
Lol OP, I eat mostly animal products with a bit of veggies. No place in my life for carbs.
no subject
Date: 2015-10-20 01:35 am (UTC)