Hyoyeon, Fei, and Irene Kim are the creative directors of Phoebe & You!

[kneekalies.livejournal.com]

http://www.phoebeandyou.com/
Check out the jewelry here.

Get money girls! Hyoyeon's fans just thought she was endorsing P&Y but turns out she's been the creative director from the beginning, she's just been lowkey about it.

KHY xiaoyuan YT
Phoebe&You IG
Hyo IG 1

Comments

[xx-pinkstar.livejournal.com]

Wait so Hyo and Fei have gone into business together? How random, I had no idea they had a relationship outside of knowing Min.

BUT YAS MY QUEENS, GET DOLLAR.

[lobotronic.livejournal.com]

yooo designs look great but those accessories are like....250 and up! pricey....

[nana-the-dwarf.livejournal.com]

Lol, can find those type of designs at 5 for a dollar somwhere else.
Get money though.

[lydiasummer.livejournal.com]

forever21

[gathyou.livejournal.com]

Are the girls creative directors just for one collection, or have they teamed up to start a business? I'm confused!
I like the designs but their jewelry so expensive...

[miwa201.livejournal.com]

irene <3 so glad min isn't here

[iskerplunk.livejournal.com]

yasss fei and hyoyeon! good for them for venturing out to different businesses, better to do it now than when their groups disband

[tree-star123.livejournal.com]

I wonder if hyoyeon will get kicked out..

[izumichan31.livejournal.com]

pft I came in to write this same comment..

[ggumd.livejournal.com]

why would she? she's putting in effort and time :)

[myra9.livejournal.com]

Lol, I knew someone would comment on kicking her out…

Anyway, it's just a collab for a jewelry line. Nothing big just like Jessica who did a collab with that chn brand before she got the boot.

[ah-mui.livejournal.com]

Wait, what? Jessica got kicked out of her collab? Was there a post here about it?

[myra9.livejournal.com]

No, I meant jessica co-designed some shoes or something for a chn brand that she was endorsing before she started her b&e business.

[ggumd.livejournal.com]

who knew the fashion terrorist hyoyeon would get into designing, slay queen

[izumichan31.livejournal.com]

Obligatory Jessica comment aside..

Good for them. Hyoyeon is pretty much the only one I care for in GG so I'm glad she's doing something. Fei too.

That jewelry tho... Why is it so expensive? It doesn't look like it should be worth that much.

[myra9.livejournal.com]

Yaaass, get dat work hyo!

People are acting so surprised at this. Lol, it's been years since she had expressed her interest in fashion.
I'm glad she's getting into it now with her hyostyle book and now a jewelry collab.
She's getting the work herself seeing sm did her dirty last year.

[sayitisso.livejournal.com]

mostly tacky but hey to each their own

im more concerned about why three beautiful asian women had to hire a basic ass white model with blonde hair and blue eyes. i thought she was lame in the vid but then i went to the page and she actually looked terrible. when will asia move on.

[rabu-parade.livejournal.com]

Yay Hyo! And to think she was once considered the fashion terrorist of SNSD. I love to see how things have changed for her.

[akaich0u.livejournal.com]

Celebs are so out of touch with reality. Even if it's trying to come off as a brand name, you don't sell shit you can get at Forever21 for less than $20 for over $300.