BLANC & ECLARE to collaborate with Marvella Group

[a-cheshire-grin.livejournal.com]

BLANC & ECLARE, Jessica Jung’s fashion brand, as well as The Coridel Group, Tyler Kwon‘s company, have launched a collaboration project and their first product is a $18,000 watch.The watch is the first in a series of luxury brand items that will be released through Marvella, a global fashion brand with their flagship store opening in Paris at the end of 2015/early 2016.

In a press release, the company revealed that Jessica had designed a series of watches and jewelry that will launch with their brand in the coming years. They also revealed that Tyler Kwon would be part of the project, as the CEO of Coridel Group and one of the major investors in BLANC & ECLARE.

Jessica shared her thoughts on the project saying, “I am excited to take another step forward in fashion with this collaboration. I look forward to this opportunity in the luxury watches and jewellery space, designing elegant pieces with Marvella.”

Meanwhile, Tyler Kwon also revealed his excitement on the project stating, “I have the utmost confidence in the management team and look forward to exploring the many synergies that our portfolio companies share with Marvella.”

The Chairman of Marvella Group, Michelle Chua, showed her confidence in Jessica and her reasons for picking her to be such an important part of the companies launch, sharing her thoughts to media as well. Michelle revealed, “Jessica is a fashion icon and very popular among the fashion savvy. Her design and ideas will bring a fresh look to Marvella, expanding our customer demographic.”

The limited edition watch will only be made 100 times and is available for pre-order now.













source: fy-jessicajung 1, koreaboo 1, marvellagroup 1

YES, my princess is living her dream! Get that exposure + money!!!
My friends in Korea tell me that B&E is doing really well in China and Korea! I'm so proud!

Mods, pics are resized now.

Comments

[rennehollic.livejournal.com]

Live your dream bb!
Get that money!

I'm so happy for her!
(Hate the watch tho xD)

[purpleglaceon]

18,000$ for a small little watch that does nothing special ? That's not luxury, that's ridiculousness.

[treaclyena.livejournal.com]

that watch looks like Tiffany's meets Chopard on steroid

[rennehollic.livejournal.com]

Then you know Tiffany will buy it in secret

[huanyia.livejournal.com]

not sure how many people would be willing to pour out 18k for a watch that has a "j" on it and is sparkly blue, but it's nice to see her expanding into jewelry?

[treaclyena.livejournal.com]

not sure how many people would be willing to pay 18k for watch that makes it damn near impossible to see what time it is

[shiroki-tenshi.livejournal.com]

First thought: At it looks prettier than her scarves and sunglasses.
Second thought: Is Marvella Group big in Asia? I'm guessing it is has some exposure internationally because never heard of that company in the States.
Third thought: who will actually go buy the watch? Definitely can't be her fans - I can't imagine dropping $18,000 on a watch...

[ah-mui.livejournal.com]

I actually prefer her scarves and sunglasses. Not at her price point of course but design-wise. This is a lot more...gaudy than her usual chic, understated, classic choices.

I'm from SEA and I've never heard of Marvella. I don't know how "global" this brand is.

Maybe her Chinese fans. Those Chinese tourists I bumped into everywhere in Paris don't blink an eye dropping thousands of Euros on bags etc. I personally know no one who'd drop 18k on a watch that's not like a Patek Philippe, DeWitt, Richard Mille etc that appreciates with time.

But who knows. Maybe she can grow it into a Pandora charm bracelet type of recognition.

[starpond.livejournal.com]

i'm happy for her, but that J is so ugly tho...

[unbroken-glass.livejournal.com]

i love sica bb but that watch looks like smth that can be bought at a night market....

[rennehollic.livejournal.com]

ahahahahhaha!

"Here you go m'am! A nice watch, spakles and everything! How about 15€? 10€"
I can see it xD

[miyozari.livejournal.com]

for 18k i expected the watch to look better? this blue strap made out of alligator leather looks tacky, it's not even a chronograph watch... i hope it's just the photos and it looks better irl

[shiroki-tenshi.livejournal.com]

If anyone else is wanting to know about the other watches (which pretty much have the same feel and "design"):
http://www.marvellagroup.com/index.php?tag=Watch&controller=search&n=19

Look, there are 8 flowers/bees and one big "J" bwahaha

[ashiva.livejournal.com]

Yup, her watch fits right in, so if those other watches are selling, hers will probably too.

[bloodtaki2.livejournal.com]

18k for a watch is okay, if it was high end brand like Rolex of Hublot. But her brand doesn't have that level of recognition (yet) and I saw the other models, and they're really not refined. Too bling bling unfortunately.

[goshipgurl.livejournal.com]

THIS SO MUCH
i love jessica but 18k for a watch from her little unknown brand is ridiculous. gurl you're not on rolex level yet

[mamamoos.livejournal.com]

i wonder how she'd be doing in comparison to now if her stuff was cheaper. if she's selling this well now then imagine if her stuff was more mid-range prices (which definitely suits the ranges more from what i've seen haha..)

[lovejae23.livejournal.com]

i support you jessica and i'm happy that you're living your dream
with that said, the watch just looks tacky. and for 18k? that price point demands you to have actual craftsmanship and from the pictures idk if it's there.
i hope she has a good business plan because it kind of seem like she's trying to get too high too fast. her main selling point/attraction is that she's pop princess with a lot of fans so i don't know why she's not targeting those audience

[agentgoodnight.livejournal.com]

Yes to Jessica expanding her business. Hell no to that tacky watch.

Did Jessica herself design it or was it designed by this Marvella group?

[donutism.livejournal.com]

Lol that's one ugly as watch.

[hyungmoney.livejournal.com]

all the things she's put out so far have been so ugly lmao

[srybutno.livejournal.com]

i like some of the sunglasses but this .. yikes lmao

[angela-derp-otp.livejournal.com]

the gigantic J makes it super tacky tbh

[lolylen.livejournal.com]

tbh i wouldnt buy that kind of watch even if it was cheap as hell
but i want her to keep doing well

[ashiva.livejournal.com]

Looks tacky and you can't even see what time is with that watch. But maybe Chinese like that kind of watches as bunch of other Marvella watches seem as tacky and unusable as this one. Anyhow I wish good luck to her in her fashion and design ventures.

[bloodtaki2.livejournal.com]

I honestly don't understand how she works. I mean, she doesn't have the recognition necessary for the public to fork a big sum of money for her items, so I suppose she rides on her fandom/fame as an ex-SNSD member. But can her fans even afford such expensive non-famous glasses/scarves/watches?

[goshipgurl.livejournal.com]

But can her fans even afford such expensive non-famous glasses/scarves/watches?

some fans bought expensive chanel/prada bags (the same that he girls have) or bought her sunglasses, so yeah, some soshi fans do roll in money, but 18k? good luck.

[rey.livejournal.com]

i love her but it's 18k for a watch that does nothing interesting and it's ugly

[unicornios.livejournal.com]

lmao what the hell Jessica?? That is so tacky, wouldn't expect it from her tbh lol
I expected better for something worth 18k jfc

accepting donations now

[goshipgurl.livejournal.com]

i volunteer to purchase and review this watch in the name of omona. please send your money to my bankaccount, tyvm.

[aleksu7.livejournal.com]

The watch is hideous and tacky as fuck. But this lady next to Sica on the other hand...😍

[gee.livejournal.com]

18k for a watch..... I don't get rich people.

[leighbee333.livejournal.com]

lol same

[imienazwisko.livejournal.com]

it looks like something that would be a hit circa 2003
also how do you read the time on it

[hipployta.livejournal.com]

Perfect for the bling bling era