Comparison of the 'Big 3' debut styles

[theemii.livejournal.com]

Pann: Comparison of the top 3 agencies when debuting rookies ㅋㅋㅋ

SM: Releases teasers randomly because they have a name value that people will trust and be interested in immediately upon debut (like Red Velvet) without getting to know the members first. This backfires because SHINee, Soshi, and SuJu also had random debuts and got tons of hate for it, like SHINee being called a knock off TVXQ, Super Junior being a trainee dumpster group, Soshi being a trainee dumpster group on top of a knock off Super Junior, etc...

JYP: Has quiet debuts and the success of the debut is determined by the song quality. The songs usually receive more attention than the actual artists. 2PM, Got7, 2AM had quiet debuts compared to being from a bigger agency. miss A also debuted quietly but news of their song being good spread out until they hit #1 on the annual chart and even won a daesang.

YG: The loudest most attention seeking debuts of them all. 2NE1 was media played as the female Big Bang and iKON went through all those documentaries. All of their rookies are stuck in release works with seniors and they always get special shows dedicated to them. They get results but sometimes you wonder if they would've been as successful as they were if they had quiet debuts like JYP.

1. [+94, -13] YG really does seem attention seeking. Not only their debuts but with their 'Who Is Next' teasers ㅋㅋㅋ And they always have those pre-debut survivals and talk constantly about who's being eliminated next.. ㅋㅋ

2. [+74, -11] I'm an Inner Circle but I agree with the YG bit. YG has a strict policy of creating a fanbase before their rookies debut and I sometimes wonder if Winner could've hit #1 as fast as they did without this formula. Fortunately, it did help in getting their talents known compared to other idols since there are tons of idol groups with talented members that never get that kind of attention.

3. [+56, -83] I think they're all true minus SM. Red Velvet had some amount of media play before their debut but barely anyone knows them now that they've debuted ㅋ

4. [+44, -0] Come to think about it, none of the female idols from the top three agencies show excessive amounts of skin.

5. [+41, -3] What pisses me off the most about YG is that they try so hard to pass down fandoms from seniors to rookies by sticking their rookies all over the senior works.

6. [+31, -0] Sounds more like JYP being stupid and YG being smart;;; Of course you should do anything for your rookies to get them popular, what's the point of a quiet debut. Attention seeking? ㅋㅋㅋ More like Yang Hyun Suk gets the job done. What kind of agency just puts their rookies out quietly and expects them to do well ㅋ

7. [+27, -1] I really wish JYP would media play more. They take in two genius K-Pop Star winners and let their talents rot away.

8. [+25, -2] With SM, it doesn't matter if it's immediately or a year later, their groups are destined to be successful no matter what. SM invests in them without limit until they get popular ㅋㅋㅋ So I have no doubt that Red Velvet will be as popular as f(x) one day, even if it takes another year.

9. [+18, -1] As an EXO fan, I've noticed that SM has been sticking their rookies everywhere too. They had trainees on EXO's varieties taking up all the screentime and they also get to perform at SM concerts. They're obviously trying to get fandoms made for them before their debut.

10. [+16, -1] YG really does seem attention seeking if you think about it ㅋㅋㅋ


Source: Netizenbuzz 1

Comments

[kazu-kumaguro.livejournal.com]

including infinite == not that anyone watching those performances will get impressed by exo anyway

[uledy.livejournal.com]

that was just pathetic. they should have known better. smdh.

[a-cheshire-grin.livejournal.com]

I hear so many people talking about this performance, but I can't find it. Was it in one of the year end shows?

[a-cheshire-grin.livejournal.com]

Ah, I see. I really need to hunt this performance down! XD

I'm not a fan of Infinite, but I know that they're awesome dancers (very much in synch!) and EXO...well, they've some great dancers, but not enough of them. And when the great dancers half-ass their moves too, nothing good can come out of it. x.x

[dapo322.livejournal.com]

Here is the Infinite exo performance. It was the from KBS gayo. The video can't be embeded so here is the link
https://www.youtube.com/watch?v=ZZe9MUZjojY

[a-cheshire-grin.livejournal.com]

Awesome! Thank you so much! <3

[nekokonneko.livejournal.com]

Damn, the difference between Sehun and Dongwoo/Hoya...

I was gonna say that at least SM was smart enough not to put them on stage at the same time, but then the last 30 seconds happened.

[magicpineapple.livejournal.com]

What exactly was Sehun doing... lol

[kazu-kumaguro.livejournal.com]

the low blow is when they put L, Baekhyun, and Chanyeol together, a main vocal with a visual, really?? way to show your level, sm.

[bloodtaki2.livejournal.com]

They should have at least put Kai instead, cause that was embarassing for Sehun.

[kazu-kumaguro.livejournal.com]

plus I've seen that Tao's martial art routine for like at least five times and I don't even follow exo

[bloodtaki2.livejournal.com]

Lmao. Same. XD

[gray-fairy.livejournal.com]

True. 2013 was particulary annoying because they were literally everywhere.

[magicpineapple.livejournal.com]

... The rooks had S I X stages?!

[magicpineapple.livejournal.com]

l m a o that's hilarious when an artist from the company basically goes, "nah man save your won, it ain't worth it"

I also see you saying 'performed,' did exo just completely give up?

[cooliosa.livejournal.com]

idk maybe it's bc i'm a 2ne1 stan but i'm used to yg's attention seeking plus i think it's a smart move considering winner now has a solid fanbase while red velvet and got7 keep struggling to remain relevant.

also i feel like red velvet is already getting the f(x) treatment so...

[benihime99.livejournal.com]

"Releases teasers randomly"

There's nothing "random" about it

I too wish JYP would do more media play
15& deserved aaaaaaaaaaaaalllllllllll the attention

[nwwo.livejournal.com]

props for yg for actually doing their job well

[torontok.livejournal.com]

JYP needs to learn for YG and start pushing his groups out there more.All of Miss A's debut momentum squandered for one,

[ashiva.livejournal.com]

YG is definitely best at debuting. Their main problem is too much inactivity afterwards (2NE1 lost so many fans 'cause that).

[kazu-kumaguro.livejournal.com]

this

[cinnabun11.livejournal.com]

this always confused me. Not saying they should be at SM's level of cray but at least try to consistently promote so people don't forget why they loved that group in the first place

[bamboo.livejournal.com]

lol that's not attention seeking, that's actually a good marketing strategy. Get your unknown out there through the more popular product to build up recognition. YG has been doing this since its founding. In the beginning, everyone and their bffs had a cameo in their MVs, danced as backup, sang as filler, and other things.

It's just that there are a bunch of fans, mostly VIPs, who don't understand the concept, or get up in arms every time rookies share breathing space with their precious Big Bang.

[meterstandkaart.livejournal.com]

Sounds more like JYP being stupid and YG being smart;;; Of course you should do anything for your rookies to get them popular, what's the point of a quiet debut.

Real talk. IMO, that's the only way to do it. I'd rather have a downward slope of popularity than waiting for a peak to happen.

[kaninasan.livejournal.com]

YG definitely has the best strategy when it comes to debuting groups. Some may call it "attention seeking" but that's what needs to be done to make the rookies relevant with the public, not just with their already established fanbase and those of their seniors. Just look at the difference between Winner (and iKON even though they haven't debuted) and Red Velvet/GOT7. The problem is how the artists are handled after debut.

SM relies too much on their name recognition tbh, as well as the hope that fans of other SM groups will latch onto the rookies.

JYP's strategy seems to be to put their rookies on variety shows, and then hope that they manage to come up with a song that becomes a hit. It worked with 2PM and Miss A, didn't work with 2AM and hasn't worked with GOT7 so far.

[jjkk1993.livejournal.com]

OT but love your Hongseok icon! :DD

[gray-fairy.livejournal.com]

This is really accurate tbh. YG is definitely the one doing more media play and building the hype before a release and it's really working.

[adlyeith.livejournal.com]

YG has a strategy, I wouldn't really call it 'attention seeking' - it's good business sense and has definitely paid off over the years. Look at the success of Winner compared to similar groups that have debuted and are struggling to make a name for themselves/remain relevant. They establish fanbases, give their groups a solid foundation to debut on, and give them the means to have a very successful launch. I wish that YG was a bit better about keeping their word on albums and comeback dates, but, you know what YG doesn't have? Artists suing to leave the company or looking like they're on their deathbed because they're being worked to the bone. Am I a YG stan? Absolutely. But it's not because I'm 'delusional', it's because I appreciate how taken care of the idols under Yang Hyun Suk always appear to be.

I think that in the end, relying on their name so heavily is going to hurt SM. When you rest on your reputation/popularity/whathaveyou, things usually have a habit of going wrong. Besides, with the year they had in 2014, they could afford to change up their tactics a bit in how they handle things.

JYP...I'm not familiar with groups under this label at all, so I really cannot have much of an opinion on this, except that I don't understand how they think that sort of method could possibly work? It really seems like they became one of the "big 3" only from the success of certain groups (aka they lucked out with those groups becoming popular/successful) and not the success of their label as a whole? Dunno, like I said, really not familiar with their artists/label at all.

[fullmoon-secret.livejournal.com]

So in short
SM: take care of their artists in the long run
YG: take care of their artists in the beginning
JYP: try to take care of their artists

[kjesta.livejournal.com]

I'd be really reluctant to say SM takes care of their idols. Last year was a disaster.

[hipployta.livejournal.com]

SM: take care of their artists in the long run

Does burning them out and ruining their health and bodies count as taking care of them in the long run because...I don't think so

[miuratenshi.livejournal.com]

SM don't really take care of their artists in the long run.

Examples: Suju's music after Bonamana and CSJH's lack of promo after One More Time, Okay.

[hipployta.livejournal.com]

All I read from this is YG is the most effective debut methods and when I compare Winner, Red Velvet, and GOT7 that does seem to be the case.

Also most YG groups all self produce or work with a dedicated composer so their album/singles output isn't high and they arent dragged down by constantly promoting but they are getting paid from endorsements and touring

SM wants that SMTown brand to be the end all and be all...though EXO and SM Rookie Boys are all in EVERYTHING but they need to invest more in the basics again...like consistently singing live

JYP...I don't know how you mess up a febut debut like Miss A's but there you go...15& just all wrong...they seem to be trying with GOT7 but the music direction is lacking

[turtles-tszx.livejournal.com]

Mte. Jyp doing okay with promoting got7 but they seems to stuck with oudated style in term of image wise and music. My little sister commented that she can see why exo has big fanbase forget wolf bcos they have catchy song like growl and the styling is pretty good.

[donutism.livejournal.com]

Well judging by winner, YG seem to work pretty well for debuting in August and winning most of the best rookie awards, while red velvet and got7 struggle to have such an impact

Then again I'm a YG (and a bunch of not sm / jyp girl groups) stan so...........

[bloodtaki2.livejournal.com]

Attention seeking or not, so far, people seem to buy it.

SMe should stop put Exo everywhere and start doing things people actually want to see them do (aka, sing live). sometimes it's doing them more of a disservice than anything (i.e that dance battle with Infinite during the this year's gayo).

[imienazwisko.livejournal.com]

it's funny that sm is trying that rookie thing only now k-idol market is saturated and it's really nothing new. i wouldn't be surprised if they actually had some help from je given they are their korean distributor. imho investing in trainees' relevancy is risky. if you don't have a immidiate or at least long run debut plan (like yg does) they can jump ships anytime and the $ you spent is gone. they aren't bound by any contract either. also predebut popularity is not a guarantee of postdebut success. je jrs golden age is long gone and how many of them managed to keep the relevancy?

[hitsujiga.livejournal.com]

i think trainees/rookies are bound by contracts tho..

[4minutesluts.livejournal.com]

[+44, -0] Come to think about it, none of the female idols from the top three agencies show excessive amounts of skin.

1) fuck off
2) CL went nude in one of their MVs
3) fuck ooofffffffffff

[adenar.livejournal.com]

Lol they should have seen some of the outfits minzy was running around in during recent yg family/2ne1 concerts
They literally just tied a bandana over her bra and shorts once

[blueglassbeads.livejournal.com]

i really don't like jyp's debut styling because both miss and and got7 deserved better, and i really don't like jype's styling in general when it comes to his male idols, but I prefer his idols over all, honestly. there's something really refreshing about them, like i don't know what it is, but i really like it. plus, they seem better taken care as far as breaks/mental health goes.

that said, they really need to bring in new blood as far as vocal trainers and producers go b/c jyp himself needs to chill tf out

[paris-shanghai1.livejournal.com]

I agree, JYP needs to change stylists.

[pimpmysneaks.livejournal.com]

I agree wholeheartedly with Netizen #6.

But it doesn't matter the company or which method used they will always end up half-assing their efforts when it comes to their girl groups.

[aki-san.livejournal.com]

I still don't understand how netz use 'attention seeking' as a negative thing when this is an industry based 100% on popularity. Your ass better be attention seeking in a saturated market because nobody's going to bother paying attention to you otherwise.

[atopworld.livejournal.com]

Attention seeking.....well, YEAH. They're an entertainment company and a business...lol. SM is a lot more prompt (?) with their teasers and word, though. YG just...he should just stop talking altogether because his words and timeline never match. NOBODY knows the time he runs on.

[kicking-tenshi.livejournal.com]

YG's just getting the job done. And tbh, when Exo debuted I was already sick of them. Winner, not so much.