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omonatheydid
"You Who Came From The Stars," starring Kim Soo Hyun and Jun Ji Hyun, was a big hit in China. But "Pinocchio," starring Lee Jong Suk and Park Shin Hye, is expected to become even bigger.
At least that's the conclusion you can draw from the export price being paid for each of the episodes of the currently running drama. Each episode is being sold for $280,000. "You Who Came From the Stars," which inspired a rush of trends in China, only sold for $35,000. And while the price of exporting k-dramas has risen rapidly since then, even "My Lovable Girl" only earned $200,000 per episode.
Because of its record-breaking price, the drama's name "Pinocchio, has become the most widely searched word on Chinese search portals.
There are several reasons that the drama may be going for such high prices. The top reason may be its stars. Park Shin Hye is very popular in China following the success of her drama "The Heirs." It accumulated one billion views on the Chinese video site Youku.com. She is the first Korean female actress to have more than five million Weibo followers and was given a Popular Foreign Actress Award at the Chinese Anhui TV Drama Awards.
And then there is Lee Jong Suk. His dramas "School 2013" and "I Hear Your Voice" were very popular in China but it was his role in "Doctor Stranger" that made him a Hallyu star there. The streaming rights for that drama were sold for $80,000 per episode and it was shown on both Youkou and Tudou sites. By July 7, 2014 it was streamed close to 400 million times. Because the drama was so popular in China it was edited into a film with an alternate ending more suitable to Chinese political views.
The themes of the drama are also popular in China, especially the theme of falling in love with an enemy's child. And the first episodes demonstrate strong production values and top-notch acting.
China is not the only country bidding to buy episodes of the drama.
"Pinocchio" tells the story of a reporter with the imaginary Pinocchio syndrome, meaning she cannot tell a lie or she starts hiccupping. That's Park Shin Hye's role. Her best friend is a reporter who is living a lie. Lee Jong Suk's character became a reporter to right a wrong done by other reporters to his family. The reporter who ruined his life is none other than the mother of Park Shin Hye's character.
source: kdramastars
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Date: 2014-11-25 07:20 pm (UTC).... "Heirs" and "Dr. Stranger?" so basically Chinese ppl have really bad taste in drama?
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Date: 2014-11-25 09:25 pm (UTC)no subject
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Date: 2014-11-26 12:05 am (UTC)no subject
Date: 2014-11-26 01:34 am (UTC)If you only watch 1 per year, and skip the middle, and don't watch the last episode: CHINESE DRAMAS ARE GREAT!
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Date: 2014-11-26 02:24 am (UTC)no subject
Date: 2014-11-26 03:22 am (UTC)It took me months (if not years) to release they were being dubbed. Something always felt "off", and then I finally understood.
Sometimes it feels like they're not even trying to sync them up.
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Date: 2014-11-25 07:35 pm (UTC)HAHAHAHAHAHAHAHA!!!!! fuck you jin hyuk i still hate your guts
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Date: 2014-11-25 09:04 pm (UTC)no subject
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Date: 2014-12-06 01:34 pm (UTC)no subject
Date: 2014-11-25 10:22 pm (UTC)no subject
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Date: 2014-12-06 01:38 pm (UTC)no subject
Date: 2014-11-25 09:18 pm (UTC)interesting...
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Date: 2014-11-26 01:43 am (UTC)no subject
Date: 2014-11-25 09:29 pm (UTC)no subject
Date: 2014-11-25 11:23 pm (UTC)DS clearly exported because of the success of School 2013 and the fact that Park Hae Jin has been acting in Chinese stuff pre- YWCFTS. It's not like the Chinese market is targeting these dramas because they have bad taste, It's because they sell.
DS was heavily marketed to us as well in the same way that She's So Lovable has been. I don't understand some of these comments..
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Date: 2014-11-25 11:43 pm (UTC)no subject
Date: 2014-11-26 12:00 am (UTC)Not individuals just kdrama and kdrama licensing as a whole.
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Date: 2014-11-26 04:13 am (UTC)no subject
Date: 2014-11-26 01:25 am (UTC)But yeah i guess it's one of the shows that don't need a lot if brain cells for watching. Like logic? Leave that at the side before you press play lol
So much pretty though
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Date: 2014-11-26 01:40 am (UTC)no subject
Date: 2014-11-26 01:39 am (UTC)no subject
Date: 2014-11-26 12:22 am (UTC)Frankly I'm pretty sure as a collective every country has bad taste when it comes to mass media consumption but the article is dealing with the China market so my comment is specific to the region. But I understand words such as "superior", "bad", etc are all subjective anyway.
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Date: 2014-11-26 01:42 am (UTC)no subject
Date: 2014-11-26 03:14 am (UTC)no subject
Date: 2014-11-26 03:33 am (UTC)When the credits started to play I was literally like "...but what just happ... I remember... seeing pretty things, there were 4 girls, I lost count of the guys...there was a boss...I don't think they got together...wait, what?!"
It was everything: sisterhood movie, office romcom, rags-to-riches success story, somewhere between Gossip Girl and Sex and the City. And yet, it was NOTHING.
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Date: 2014-11-26 01:38 am (UTC)I finish YWCFTS, and liked it a lot but I still don't get why fans think it was so good.
Did Do Minjoo's planet ever get a name?
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Date: 2014-11-26 04:20 am (UTC)