SM Entertainment’s Electronic Group “Beat Burger” Drops Teaser for “She So High” MV

[carmine-pink.livejournal.com]

Fans can expect something new from the boy and girl group factory SM Entertainment as it debuts the electronic creative group “Beat Burger” who will finally release their first mini album in five years, “Electric Dream,” on September 29.

To slowly make their presence known, they have released a teaser for their upcoming music video for their title track “She So High” on September 24 through SMTOWN’s official YouTube channel which gives a peek of the sound that can be expected from the group.

The 25-second teaser video features TVXQ’s Changmin and YG Entertainment‘s actress Goo Hye Sun.

Formed in 2009, Beat Burger is composed of the DJ and vocal Shim Jae Won, performer Hwang Sang Hoon, rapper MQ, guitarist Stephen Ju, keyboardist Flash Finger, sound director Gu Jong Pil, and VJ Park Kyu Yong.

Quite notable of the group is that they are all professionals in the music industry who already know what would be a hit or a miss, based on their years of experience in working in the industry.

Many SM Entertainment artist fans could recognize Shim Jae Won and Hwang Sang Hoon for their involvement with the SM Town artists such as TVXQ, BoA, SHINee, Super Junior, EXO, and others as the performance directors and choreographers at SM Entertainment. The band’s sound director, Gu Jong Pil, is a sound engineer for SM Entertainment and Flash Finger is a producer and synthesizer player.

Prior to the release of their first mini album, Beat Burger has performed in clubs and music festivals including the Ultra Music Festival.

The mini album “Electric Dream” will include a total of six tracks that has a variety of genre including EDM, rock, hip-hop, and pop. Find out more about Beat Burger’s music when their mini album drops on September 29.

Soompi, SMTOWN

Comments

[hipployta.livejournal.com]

LOL...I just thought they did remixes

[hellicoptajuuce.livejournal.com]

Beat Burger tho

(http://imgur.com/5ottYZc)

[shintotchi.livejournal.com]

This gif is perfection lol

[ababobaby.livejournal.com]

omfg

[love-keiko.livejournal.com]

ROFL!

[coldhives.livejournal.com]

lmao

[kevinmchale.livejournal.com]

deadddddd

[angela-derp-otp.livejournal.com]

lmao Soraya no seas mala

[nekokonneko.livejournal.com]

i was expecting a club banger, why does it sound so ballad-y? :/

[e-bone (from livejournal.com)]

I didn't know this was a group and not one person lol

[jeliza]

At least this isn't as weird as Hitchhiker, but I can't tell if SM is trying to appease its internal creative staff or is just desperately throwing stuff out there to see if something sticks without having to shell out for tracks from international songwriters. (How much *are* they in the hole for the tax thing, anyway?)

[mycorrhizoid.livejournal.com]

I don't care y'all. I don't care how silly y'all think the name is or how boring the song is. This is the first time SM let Jaewon and Sanghoon/Greg out of the basement in 12 years and I'm going to support it.

[jewelry-flower.livejournal.com]

I'm so sad that nobody knows about Beat Burger. They deserved better.

[suxaholic.livejournal.com]

who?

[hellociara.livejournal.com]

i don't know much about them aside from their remixes and such, but the song sounds pretty good so far. excited to see how this will turn out!

[anconeous.livejournal.com]

I had no idea there were other people apart from Jaewon and Sanghoon.

HELLO CHANGMIN. He's been popping up everywhere yet totally chilling his days away. He's been in Bali, Rome, and Jeju Island in the past month or two.

[coldhives.livejournal.com]

why does this sound like a ballad? w/e I'm still checking their album out

[parkjsun.livejournal.com]

SM's letting their creative staff go wild huh? First Hitchhiker, now Beat Burger. Despite all the scandals I love how they've been promoting in 2014, especially with letting ZLY out of the basement.

[ssantigurrl.livejournal.com]

didn't even recognize geum jan di

[stargazer789.livejournal.com]

I thought beat burger was around way before 2009?

[mycorrhizoid.livejournal.com]

Jaewon and Sanghoon were members of Black Beat, which was active as early as 2000, but promoted their own songs only in 2002. Black Beat was considered disbanded when their lead singer left SM in 2007.

[sutorng-baiby.livejournal.com]

"...who already know what would be a hit or a miss, based on their years of experience in working in the industry"

lol whatever. nobody can know that.

[angela-derp-otp.livejournal.com]

Can't stand Jaewon but I saw Beat Burger (the dj set and a different line up) a couple of times and they were good.

[atopworld.livejournal.com]

OMG Geum Jan Di! GIRL what is UP? Lol.