[identity profile] waves-of-light.livejournal.com posting in [community profile] omonatheydid
The French luxury goods giant, LVMH (Moët Hennessy Louis Vuitton) has decided on its investment of 61.1 billion won (approximately USD 59.7 million) into YG Entertainment, with a possibility of increasing up to 80 billion won (approximately USD 80 million) that could help the entertainment company’s expansion in the fashion and cosmetics industry.

On August 20, YG Entertainment announced that it will sell a total of 61.1 billion won (USD 59.7 million) worth of new shares to LVMH’s Asian trading arm, L Capital Asia.

L Capital Asia is also looking into buying 20.4 billion won (approximately USD 20 million) worth of additional shares from YG Entertainment’s CEO and founder, Yang Hyun Suk. Further details regarding the investment deal will be announced after it is finalized in the shareholders’ meeting that will be held on August 27.

With the 1.25 million convertible preferred shares priced at 44,900 won each that can be converted into common stocks after a year coupled with the additional shares that it is looking into acquiring, LVMH will become the second largest shareholder of YG Entertainment.

According to YG Entertainment’s regulatory filing on August 20, the stake sale is aimed for the company’s long-term development and entry into new business.

Speculations regarding YG Entertainment’s foray into the fashion and cosmetics industry are increasing as YG Entertainment and LVMH are said to be in talks for a strategic partnership according to Eai-Jin Song of YG Entertainment’s investor relations team in a report by Reuters.

According to earlier reports, YG Entertainment is set to launch fashion brand “NONA9ON” by next month. The brand, which is in collaboration with Cheil Industries of Samsung Group’s fashion division, will target the trendy youth and will feature YG Entertainment’s fashionistas BIGBANG’s G-Dragon and 2NE1′s CL as models.

The company has also expanded its business into the cosmetics industry with its collaboration with China’s Guangzhou Huanya Cosmetics Technology and Korea’s COSON last year.

Edit: This has nothing to do with the article, but fuck it!!!!! LOOK AT HIM!!!!! Can someone do a post with all the pics and the article? I cannot deal with this fucker right now. Sorry mods, for the edits.

tumblr_nan3gewsuk1rb75mbo1_500


BigBangUpdates

Date: 2014-08-21 04:54 am (UTC)
From: [identity profile] princetabi.livejournal.com
blah blah blah is TOP getting an endorsement deal with LV or not. that's all that really matters here

Date: 2014-08-21 06:54 am (UTC)
From: [identity profile] benihime99.livejournal.com
I hope not

Date: 2014-08-21 04:58 am (UTC)
From: [identity profile] stoppedclock321.livejournal.com
Lol I remember when people were wondering if NONA9ON was the new girl group or something...

Date: 2014-08-21 07:06 am (UTC)
From: [identity profile] kitty9163.livejournal.com
Get that money YG
Totally unrelated but BoA did the ice bucket challenge and she nominated TOP lol

Date: 2014-08-21 07:13 am (UTC)
From: [identity profile] hellodee16.livejournal.com
she also called out HyunBin
bless her choices <333

Date: 2014-08-21 07:16 am (UTC)
From: [identity profile] merylsteep.livejournal.com
Off-topic but YG did a great job marketing CL. It helps that she's naturally fashion-forward and very driven though. I'm happy for her, she deserves the recognition. I still don't know what to think of this merger though. I'm just all about the company staying grounded -if that's any more possible- and producing more quality music.

Date: 2014-08-21 05:47 pm (UTC)
From: [identity profile] lydz19.livejournal.com
YES!!! I believe a lot had to do with her own works. When she started going out, meeting people and making her own connections.
I couldn't imagine anyone other than both GD and CL to represent YG's brand to be honest.

Date: 2014-08-21 09:12 am (UTC)
From: [identity profile] lily-of-west.livejournal.com
Image

Nothing more to say

Date: 2014-08-21 05:48 pm (UTC)
From: [identity profile] lydz19.livejournal.com
I'm loving that pic lol

Date: 2014-08-21 06:54 pm (UTC)
From: [identity profile] lily-of-west.livejournal.com
You know it bb....

Date: 2014-08-21 09:44 am (UTC)
From: [identity profile] love-quake.livejournal.com
get it, yg

Date: 2014-08-21 10:24 am (UTC)
From: [identity profile] bebetama.livejournal.com
Them being the second largest shareholder worry me a bit. It's LVMH we are talking about here, see Hermes.

Well, we shall see how this developp.

Date: 2014-08-21 11:01 am (UTC)
From: [identity profile] hipployta.livejournal.com
Thr first article said they would not have managing input but we'll see

Date: 2014-08-21 10:59 am (UTC)
From: [identity profile] hipployta.livejournal.com
Hmmm...I like Celine bags so I have no issue with YG using their exclusive image to get money with them (why yes I'm that shallow)

GD and CL are going to be the models for the brand? Interesting. ..

GD and Tae have been doing Men's Fashion Week for awhile but CL's connections are amazing...how do you network girl

Date: 2014-08-21 11:12 am (UTC)
From: [identity profile] twinedays.livejournal.com
#justwondering but wont there be creative control conflict? i would imagine that fashion not under LVMH be a no-no now and YG has somewhat used streetstyle isnt it?

Date: 2014-08-21 12:12 pm (UTC)
From: [identity profile] seroquels.livejournal.com
Hope it works out for everyone involved.

Date: 2014-08-22 11:58 am (UTC)
From: [identity profile] steelsigns.livejournal.com
WHOA is this a big deal, it's a big deal, right? I should really learn to wrap my head around this stuff if I want to go into Investor Relations

Profile

omonatheydid: (Default)
omonatheymoved

March 2022

S M T W T F S
   1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 212223242526
2728293031  

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated 2026-03-04 05:26 am
Powered by Dreamwidth Studios