jyj tv commercial

[suxaholic.livejournal.com]

Boy band JYJ has unveiled a television commercial that will be used to promote the group as a “brand.” The new advertisement comes ahead of the act’s forthcoming comeback.

In a statement, a spokesperson for the group explained that the commercial aims to emphasize how much dynamism the boys have when they perform as a band. The representative said, “JYJ has been at the top of Korean entertainment, through individuals’ drama, movie and musical performances, as well as their solo work. We wanted to find a way to express the synergy they have when they are together.”

The spokesperson added, “The commercial is not intended to just promote the new JYJ album or the boys’ forthcoming tour. We wanted to boost JYJ’s brand awareness.”


source CJES@youtube, soompi

Comments

[katzsong.livejournal.com]

A brand...for what? Are they going to launch a line of product (other than the music CDs, DVDs, etc)?
Or are they trying some kind of marketing strategy to go around the "blocking" or something?

[katzsong.livejournal.com]

That sounds like a good idea...at first. Idk, I will be freaked out when the lights go out. ('coz I'm the type of person who don't put pictures on the wall, not even my own).

[juhli.livejournal.com]

I guess it's the second. It's pretty smart because SM is not able to block these "CFs", but it will be played in commercial breaks of all the popular music shows.

[missingmisnomer.livejournal.com]

idk what the brand is selling but im willing to buy it. all of it.

[hipployta.livejournal.com]

Have a concert while I'm in Korea...thanks

[shin-ah-mi.livejournal.com]

nice way to go against the ban !!!
go for it boys!!!

[sawyer-k8.livejournal.com]

About time! As someone who's coming from a Public Relations background, I have been waiting for JYJ to do something like this since they left SM. For the people who aren't familiar with PR/Marketing, promoting yourself as a brand isn't just for products or companies like Coca Cola or Nike. People can also become a brand, think about it, Beyonce is a brand, Kim Kardashian, Sofia Vergara even SM Entertainment is a brand.
It's a way of taking a product or person to the next level where you associate them with something more than just singer, actress, reality star etc. In JYJ's case it's a way for them to become more than "the ex boyband members that sued that huge company and are banned from broadcast tv." It's a way for JYJ to become synonymous with quality(music, dramas etc), good services (amazing concerts, reliable endorsements etc) high morals and ethics (working hard for their accomplishments, not letting anyone stand in their way etc) and so much more.
As individuals JYJ already has somewhat of brand recognition but as the Group JYJ, their brand kind of needs work lol, so this is why I'm so excited they are doing this but feel the timing is kind of off bc they are trying to establish a brand right before they go to the army and that's kind of like :/ . This is long winded I know but I love talking about stuff like this, I wish I was JYJ PR/Marketing person, I would have starting working on JYJ branding as soon as they left SM.

[sawyer-k8.livejournal.com]

Yup bc it can take years to establish a great brand and they are going away for 2 years where they will be doing little to no activities so it will be hard but I believe in them, they can totally pull it off :)

[ydelianey.livejournal.com]

Love what you've said there :)

I felt the same way about the timing because it seems that they'll be building up momentum then suddenly leaving but maybe it'll be enough to tide them over til they come back. It would have been ideal to start work on it at the beginning because a lot of the public still see them as ex (or even current lol) DBSK members, but I think money may have been a big factor. The soompi article doesn't say, but Mwave (http://mwave.interest.me/enewsworld/en/article/71452/jyj-brand-commercial-to-air-on-television) mentions that this will cost them 1 billion won. Definitely not a light investment.

Also going to add that all the ambassador roles really could add a lot to the JYJ brand, the idea of being at the forefront of the Hallyu wave but as more than just artists. They are representatives of Korea that shine a spotlight on various social issues etc. I mean the list of things they've been ambassadors for is really quite impressive (despite all the subsequent betrayals and backstabbing incidents -.-)

[1111-am.livejournal.com]

Yup to all of this! This is a really smart move of getting them exposed on tv while getting around the ban. I'm not too worried about them when they all leave for 2 years, cause I think their fans are used to waiting on them now. Like even with no solo activities they're popular enough that I think when they come back again it'll be huge.

[pepper.livejournal.com]

I would buy it all tbh.

[kaninasan.livejournal.com]

[ydelianey.livejournal.com]

Here's a list of some of the shows that the CF will be played during. This will last for three weeks.

[fifi-moon.livejournal.com]

I wonder if the stations charged them extra for the advertising time

Also would buy it all.

Three times

[hellodee16.livejournal.com]

Niiice!

[marsinblue.livejournal.com]

I love that they're doing this. It just shows that no matter how hard you try to stop/sabotage/slander, hard work, talent and good principles win at the end of the day and outsmart petty scheming.