YG Entertainment builds YG LAND in U.S.: foundation for North American market

[ashiva.livejournal.com]

YG Entertainment announced on March 7 that it is to build “YG LAND” in the U.S., setting a foundation for entering the North American market in full force.

YG will be working with M+D Properties as a joint business partner to build a multicultural complex. M+D Properties is a boutique brokerage firm that successfully built Plaza Mexico, the largest lifestyle shopping center in the western region centering on the Latin culture. YG is fully geared to penetrate the local market.

The complex that YG is involved in is called “The Source,” which is to open in Orange Country in 2015. Here YG will be promoting their brand and its global artists like PSY, BIGBANG and 2NE1 to penetrate the market.

To avoid the limitations reached by other entertainment agencies in entering the North American market, YG will be building a full-scale contents producing infrastructure including recording and training rooms. It is to establish an “All-In-One” system that enables everything from production, concerts, and promotions to various related businesses, making it the base of North American market penetration.

Moreover, YG is planning to maximize the synergy effect by utilizing LED, electronic board and billboards within “The Source” to advertise and promote their contents.

YG recently held a mutual agreement ceremony to confirm the partnership with the firm, and made sure that the two can cooperate continuously in the future ranging in various businesses that utilize the capacities of the two, like F&B franchise joint planning and development, and package tour business that cuts across hotels, shopping and concerts.

Original Korean article: My Daily
Source & translation: YG Life

I hope M+D Properties pays most of the bills as I doubt this will make profit any time soon, if ever. Anyhow, I feel like YG is trying to make business in same manner in US as in Korea without understanding the differences in markets and audience.

Comments

[aki-san.livejournal.com]

This is insanity.

[gee.livejournal.com]

Say penetrate one more time, please.

[waves-of-light.livejournal.com]

and try to add "moist" in there too

[shanny-w.livejournal.com]

YG is fully geared to penetrate the moist local market.

[waves-of-light.livejournal.com]

omg screaming ewww lol

[toshi830.livejournal.com]

good luck learn from jyp's failures

[erbalurbal.livejournal.com]

They are making more than enough money to cover this. I don't think they will be taking any of their major acts out of rotation to try to make it in america. It sounds like they just want a base of operations so they can start providing more content on their own, instead of having to make bad deals with American partners. Not a bad decision imo

[kaykaydelight.livejournal.com]

It sounds like a good idea in theory but all my flop senses are tingling.Hoping for the best though.

[snoaz.livejournal.com]

YG land, ehhh I'd rather go to Disney Land (unless you get to hang out with gd for a whole day or something)

[theharleyquinn.livejournal.com]

If he thinks PSY is going to penetrate the market in a substantial way now, he's got to be kidding. The only group he has that has the potential to even make a small splash in the U.S. is 2NE1, and the previous effort with that was a flop. I don't think he can sell BIGBANG in a way that people would take seriously.

[torontok.livejournal.com]

I may have only passed O level business btu somethign tells me this is a bad diea

[baireoseu.livejournal.com]

lolz good luck buddy

[shintotchi.livejournal.com]

ty for this. Informative.

[sodapab.livejournal.com]

Idk "YG Land" sounds so lame and I find it funny that the demon who ruled the underworld in Charmed was also called the Source....

[jjkk1993.livejournal.com]

+1 Does sound more practical then the useless plans that they had for Se7en a few years back since the training and recording rooms can be utilized by their artists.

Crossing my fingers hoping that this does also mean more events in North America at least.

[mishka-panda.livejournal.com]

I did read some speculation about it being a better home-base for some of the producers (Lydia and Teddy). Also, instead of really trying to promote BB as a group, possibly as soloists... But that'd really only be GD and YB who would come close to having US appeal, fluidity with the language (after more work), etc.

I think...hell, it's risky. If they rush things, then no, there's no way it will work. Gradual exposure, building connections with producers and respected artists stateside...maybe. I honestly just don't want it to reflect poorly on the artists themselves :/ (granted, they tried before with se7en, and I don't think anyone here even remembers.)

[21banged.livejournal.com]

It just sounds like a place where YG artists can go to for either down time or recording stuff. I'd say it's a good idea, as most YG artists do have to commute to the US, having a base would be really helpful IMO

[atopworld.livejournal.com]

YG Land? Do I get to ride the TOP?

[mishka-panda.livejournal.com]

Why didn't I think of this?
+1

[hawk-fry.livejournal.com]

I want to work there

[akaich0u.livejournal.com]

At least it's in LA. Not to hate on NY or my precious WG but JYPE setting up shop there made less sense than LA....hugest concentration of Koreans outside actual Korea + where all the entertainment is at.

I wonder if they'll use Jinu's supposedly amazing house for company party events hahaha.