[identity profile] footballfina.livejournal.com posting in [community profile] omonatheydid
Screen Shot 2014-02-13 at 11.33.22 AM

CEO Yang Hyun Suk invested approximately 500 million Won (roughly 470,000 USD) in 2NE1‘s music video, an amount comparable to the budget of a blockbuster flick!

Although YG Entertainment has always produced music videos of sizable scale, the budget allocated for 2NE1′s music video production costs this time is an exceptional amount.

In order to produce a music video that stands apart from the rest, YG Entertainment is keeping it a big secret as to who they will select as producer and part of their team of staff. Word has it that the producer will be a new face in the industry.

CEO Yang Hyun Suk announced previously that 2NE1’s title track music video will contain CG work and be released on February 28. The teaser clip for the music video will be released on February 24.

2NE1 will be making their comeback with second album, “CRUSH” on february 24. “CRUSH” will feature ten tracks and the third track is said to have been composed by CL.

On march 1, 2NE1 will give their first comeback performance in Seoul to kick off their world tour.

Source: Soompi

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Date: 2014-02-13 05:39 pm (UTC)
From: [identity profile] lysblack.livejournal.com
yawn, yg and their typical money media play.
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From: [identity profile] hklove11.livejournal.com - Date: 2014-02-13 07:13 pm (UTC) - Expand

LMAO OMG YES

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Date: 2014-02-13 05:44 pm (UTC)
From: [identity profile] waves-of-light.livejournal.com
Whatevs, yg. I dreamt of burritos last night and it was a good dream.

Date: 2014-02-13 05:50 pm (UTC)
From: [identity profile] evivante.livejournal.com
Yeah yeah yeah...

Date: 2014-02-13 06:03 pm (UTC)
From: [identity profile] lilmissniza.livejournal.com
#shutupYG

just give me the MV & new song on time.

Date: 2014-02-13 06:04 pm (UTC)
From: [identity profile] benihime99.livejournal.com
He is playing "wha has the biggest"?



poor media play tbh

Date: 2014-02-13 06:10 pm (UTC)
From: [identity profile] miyozari.livejournal.com
So YG can spend a shitload of money on fancy gimmicks, which don't make any sense and ugly runway fashion but he can't release the album on time?

Meanwhile Star Empire releases quality music and neat MVs for Nine Muses with an almost nonexistent budget.

Date: 2014-02-13 06:23 pm (UTC)
From: [identity profile] heartsolid.livejournal.com
Me in every YG post:

Image (http://smg.photobucket.com/user/xXOrlandoxX/media/tumblr_mx3uu1MNP91qe7736o1_250_zpsfe175b69.gif.html)Image (http://smg.photobucket.com/user/xXOrlandoxX/media/tumblr_mx3uu1MNP91qe7736o2_r1_250_zps1ac8c35e.gif.html)

Just shut that trap and let the MV speak for itself. And more $ =/= quality.
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From: [identity profile] heartsolid.livejournal.com - Date: 2014-02-14 07:22 am (UTC) - Expand

Date: 2014-02-13 06:25 pm (UTC)
From: [identity profile] robalunch.livejournal.com
They deserve it.

Date: 2014-02-13 06:33 pm (UTC)
From: [identity profile] spacecadet0.livejournal.com
Especially after that low budget fuck up that was the Do You Love Me video. Hopefully YG learned his lesson about that mess.

Date: 2014-02-13 06:33 pm (UTC)
From: [identity profile] coldhives.livejournal.com
no one cares just release the damn thing on time

Date: 2014-02-13 06:38 pm (UTC)

Date: 2014-02-13 06:40 pm (UTC)
From: [identity profile] craver199103.livejournal.com
lol this is just asking for it. god yg is so stupid. just. quit. -talking-.

Date: 2014-02-13 06:50 pm (UTC)
From: [identity profile] crazyxcami.livejournal.com
who are they kidding? Lol 90% of the cost is most likely because of the clothes.

Date: 2014-02-13 08:13 pm (UTC)

Date: 2014-02-13 06:51 pm (UTC)
From: [identity profile] oppameansit.livejournal.com
considering they had one music video which was basically dara with a flipcam, it's only fair he invests something into this video

Date: 2014-02-13 08:58 pm (UTC)
From: [identity profile] frantastic.livejournal.com
I'm in love with this gif

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Date: 2014-02-13 07:13 pm (UTC)
From: [identity profile] shintotchi.livejournal.com
If any of that money went towards those outfits they're wearing, then we have a problem. Also lol at OP's gif. Looks like Nicki's cup is saying "Ok". XD

Date: 2014-02-13 07:54 pm (UTC)
From: [identity profile] aures.livejournal.com
is that money needed for bom's face to look normal at least on film

i am excited for their comeback, also for snsd's - im very curious who will be on top

Date: 2014-02-13 08:16 pm (UTC)
From: [identity profile] mundanetuna.livejournal.com
I would have have invested some into vocal training for Bom tbh

Date: 2014-02-13 09:17 pm (UTC)

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Date: 2014-02-13 08:16 pm (UTC)
From: [identity profile] bamboo.livejournal.com
YG's relationship with 2NE1 is like a parent who can't be arsed to properly care and raise his children, so he just tries to make it up to them by occasionally showering them with lots money to make up for the neglect.

Date: 2014-02-13 08:35 pm (UTC)

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Date: 2014-02-13 08:30 pm (UTC)
From: [identity profile] anathema-switch.livejournal.com
So the MV hasn't been filmed yet? oh...

Date: 2014-02-13 09:12 pm (UTC)
From: [identity profile] kaykaydelight.livejournal.com
Lmao mte. YG hyping shit up when nothing is even ready.

Date: 2014-02-13 09:54 pm (UTC)
From: [identity profile] suxaholic.livejournal.com
show me the money YG I tried to give you the benefit of a doubt, defending you from haters but you are making life hard for a YG fan

Date: 2014-02-14 12:32 am (UTC)
From: [identity profile] malhy.livejournal.com
Will it be similar to do you love me? or a box video? If it ends up being one then that's one stupid way to waste so much money

Date: 2014-02-14 02:39 am (UTC)
From: [identity profile] eesor.livejournal.com
should've invested in your groups more than a music video sheesh

Date: 2014-02-14 03:19 am (UTC)
From: [identity profile] toshi830.livejournal.com
am I the only one really laughing at the sm fangirl posting the yg news

Date: 2014-02-14 04:14 am (UTC)
From: [identity profile] 21banged.livejournal.com
LOL sure you did.

All I really have to say is CL and Bom look qt in this pic
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