[identity profile] empressmaruja.livejournal.com posting in [community profile] omonatheydid
[EDITORIAL] N.O.M: Helping or Hindering Acceptance of Homosexuality in South Korea?



‘Nature of Man’ or N.O.M as they are more commonly known are a 4 member, all male K-Pop group that debuted with their first single ‘A Guys’ back in August of this year. When considering the plethora of K-Pop rookies coming out seemingly every month, it might not surprise you if you missed their promotional period. It might surprise you when you learn more about them though, because their concept is very unusual – often dubbed ‘3rd sexuality’, but perhaps better known to you and I as homosexuality.



Even in the 21st century, homosexuality is not accepted within many societies and, much like the issue of racism, homophobia is and probably always will be present in some form or another within this world. South Korea’s overall attitude towards homosexuality is not very open and accepting, with only one actor – Hong Suk Chun – coming out openly as gay. Now, I am not trying to draw binary opposites by saying: “All of South Korea is homophobic and the UK is not!”, that would be ridiculous! However, speaking on a very general level of course, South Korea has quite a long way to go in terms on acceptance of both male and female homosexuality and Suk Chun’s apparent struggles since coming out is testament of this.

The very fact that I completely missed N.O.M’s debut and promotions, that I only find out about them through a fellow UKP staff and that it seems quite hard to locate substantial coverage of the group also speaks volumes.

There are also some problems that arise for me when I also consider the group themselves. Their concept is highly homo-erotic in nature and features that stereotypical sexualisation of male homosexuality with all the leather, caps and mini-jackets. Many people have come to the conclusion that the members themselves are homosexual, but that is irrelevant to me. What I can see in their image however, is the gross commodification of male homosexuality. I have a few gay friends and I can empathise with their frustration at the pressure they feel to live up to the media’s portrayal of homosexuality and I cannot help but feel that N.O.M are perpetuating this, and considering how hard it must be to get noticed on the K-Pop scene, the cynical side of me sees the producers of N.O.M rubbing their hands together in glee.

Then again, this concept has clearly not been all that successful when confronted with obstacle of using the South Korean media to promote it. This group has basically faced a shutdown in terms of media platforms made available to them precisely because of their controversial image. It makes me feel that my prior cynicism is misplaced, surely they would have known the adverse reaction they were opening themselves up to by taking on this position? Perhaps they are using this concept for more genuine reasons than to simply shock and gain attention?

The fellow staff member that brought this group to my attention suggested the idea that their concept partly existed to parody the homosexual undertones and homo-eroticism that is already present in the world of K-Pop. The area of ‘fanservice’ instantly comes to mind here, where idols of the same-sex will often engage in intimate ‘skinship’ to the delight of many fans and often entertain the ‘shippers’ of many same-sex idol couples created through fans’ slash-fiction writing. There are also many occasions where games in variety shows will encourage idol members to connect their bodies and lips (through paper), the results are often passed off as comedic accidents, but the very fact that these groups are participating in such games has a latent homo-erotic vibe to it.

Whether the intentions of N.O.M and their producers and pure or not, this is a representation of homosexuality in South Korea and, whether or not I agree with the nature of these representations, I think it is much-needed in a country where only one celebrity has come forward to express his homosexuality. Even though N.O.M’s concept may perpetuate hyper-sexualised stereotypes of homosexuality, I hope it gives the homosexual men and women of South Korea the strength to be happy in themselves and the knowledge that they are not alone. I sense that, much like in Britain, the younger generations are often more accepting of homosexuality than the older generations. Perhaps the passing of time and the presence of public figures such as Suk Chun and N.O.M will increase the acceptance of sexualities other than the heterosexual in South Korea.

Source: UnitedKPop, NOMEntLive on YouTube

Date: 2013-10-29 12:49 am (UTC)
From: [identity profile] pikapika217.livejournal.com
These Kazaky like treasures. Bless their light!! Hopefully we can keep tabs of them here at least.
Edited Date: 2013-10-29 12:49 am (UTC)

Date: 2013-10-29 12:52 am (UTC)
ext_131509: ([Music] Seungri's abs)
From: [identity profile] xalexandriam.livejournal.com
lol i was just about to say! this kazaky realness right here.

Date: 2013-10-29 03:31 am (UTC)
From: [identity profile] zuluuluz.livejournal.com
yesssss bb this is some kazaky realness lmao im here for it

Date: 2013-10-29 12:53 am (UTC)
From: [identity profile] stoppedclock321.livejournal.com
We could talk about the skinship/fanservice vs. actual views on homosexuality for aaaages, but it's mostly all already been said. I had heard of N.O.M. at some point on the internet though, but it was just in passing (something about them having a similar name to some other group, possibly NOM without the periods or something) and not related to their actual concept at all.

Addressing their actual concept, how they seem to be treating homosexuality as...well...a concept...and sort of like a commodity in how they're going about it is frustrating, but the fact that enough people considered it at least sort of viable (even if only for the shock factor) for it to make it this far past the drawing board, that must count for something, right?

I've seen/heard everything about how idols can engage in all the skinship they want and still be vocally anti-LGBT cough, Siwon, but what about the fans that write and ship slash pairings? They certainly don't seem to have a problem with homosexuality, so it might be another issue of time playing a part. Seok Chun dealt with so much shit when he came out spontaneously, but it seems to be getting somewhat better as far as I can see. He gets appearances on shows now and they talk with him civilly/almost kindly (if I dare) about his coming out and its repercussions, and iirc he even joked a little with them.

Ahhh. I don't know.

Re:

Date: 2013-10-29 06:52 am (UTC)
From: [identity profile] http://users.livejournal.com/_clochette_/
Addressing their actual concept, how they seem to be treating homosexuality as...well...a concept...and sort of like a commodity in how they're going about it is frustrating

this. I would like to be wrong, but it doesn't sound that different from when russia (also a notoriously homophobic, conservative country) produced tATu to commodify lesbian sexuality in the early 2ks. those girls weren't gay. it sounds like they are using the recognisable stereotypical visual culture of certain gay subcultures as their gimmick in hopes of drawing press.

Re:

Date: 2013-10-29 10:57 am (UTC)
From: [identity profile] asnindie.livejournal.com
Thank you. I've been saying this for a while, I can't with Idols and fans partaking in same sex shipping, all the while in reality holding homophobic views, esp idols.

As for N.O.M, I don't know enough about the group and how each individual identifies themselves so can't judge.

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Date: 2013-10-29 12:56 am (UTC)
ext_131509: ([Music] Seungri's abs)
From: [identity profile] xalexandriam.livejournal.com
i'm not sure if i like how the song goes from dance track to a slower tempo, but i am here for their kazaky realness.

no doubt that they'd gain more attention if their concept wasn't all about the fact that they're gay, but i love that they're doing a hyper-sexualized concept tbh.

Date: 2013-10-29 01:06 am (UTC)
ext_1579552: (Default)
From: [identity profile] gee.livejournal.com
"I like your nice rack" lol is this for real.

So their "concept" is homosexualty, or whatever. But we don't know if any of them are actually queer? Ahuh.

Date: 2013-10-30 01:12 am (UTC)
From: [identity profile] angel-9-lives.livejournal.com
not sure if someone else has already mentioned this (still reading through the comments x_x), but the line is actually "I like your nice legs", apparently ^_^;;

Date: 2013-10-29 01:29 am (UTC)
From: [identity profile] e-bone (from livejournal.com)
What I can see in their image however, is the gross commodification of male homosexuality. I have a few gay friends and I can empathise with their frustration at the pressure they feel to live up to the media’s portrayal of homosexuality and I cannot help but feel that N.O.M are perpetuating this, and considering how hard it must be to get noticed on the K-Pop scene, the cynical side of me sees the producers of N.O.M rubbing their hands together in glee.

Let's note that the author is a straight person commenting on LGBT issues (in Korea) and critiquing what is and what is not acceptable/appropriate representation.

NHF respectability politics, nor am I here for non-marginalized bodies talking over us. Not now, not ever.

Date: 2013-10-29 01:43 am (UTC)
From: [identity profile] cricket.livejournal.com
yep. "here, let me explain this to you even though i have no personal connection to the issue at hand and am probably only writing it to score ally points/ make my shitty site seem as if it has something of substance to offer".

i am especially nhft today since someone just mentioned me in a facebook post as their token "lgbt friend" in order to prove a point (that i don't even agree with).

Date: 2013-10-29 01:45 am (UTC)
From: [identity profile] uledy.livejournal.com
Yes, this.

+

What is this commentary that despite the fact that their concept (from the author's POV) commodifies and perpetuates stereotypes of gay men, that queer folks should just pleased that there's at least some queer imagery (if you can even call this queer, cause lbr the song and mv are pretty heteronormative) present in the media? Or that it'll serve as some inspiration for gay men and women to see such stereotypical gay male images (once again, from author's POV)? Like...I can't even....

And don't even let me go into whether this video or group actually represents "homosexuality" or whatever...
Edited Date: 2013-10-29 01:45 am (UTC)

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Date: 2013-10-29 01:47 am (UTC)
From: [identity profile] wordwank.livejournal.com
As far as I can tell, the author Holly Smith is probably not Korean either.

Date: 2013-10-29 02:03 am (UTC)
From: [identity profile] epona.livejournal.com
"I have a few gay friends"

that'll do pig

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Date: 2013-10-29 01:50 am (UTC)
From: [identity profile] wordwank.livejournal.com
I'm really skeptical about calling them an idol group at all. I found out about them a little while ago but I can't find much official information about them beyond what's on their youtube page, and to me they seem more like a dance troupe that tours clubs than an unconventional idol group.

Date: 2013-10-29 02:55 am (UTC)
From: [identity profile] e-bone (from livejournal.com)
IA. Almost seems like since groups are the name of the game in the industry they kind of present themselves as such, like the fact that they're a group is their concept, oddly enough. /shrug

Date: 2013-10-29 02:20 am (UTC)
From: [identity profile] jaeslurpy.livejournal.com
comment on the video and song alone...i'm not sure how i feel about it. the lyrics are lolzy (in a good way or a bad way i'm not sure) the whole time i was literally like, what am i watching? the song to the video is confusing with the guys dressing up as stereotypical gay men yet singing about a girl. it would make more sense to me to have guys (or girls) who really are homosexual (not saying these guys aren't) to come out with songs talking about the same sex to represent the lgbt community.

Date: 2013-10-29 02:42 am (UTC)
From: [identity profile] angel-9-lives.livejournal.com
...actually kinda liking the song o.o

could do without the video, even with all the eye candy, but the song isn't terrible...

Date: 2013-10-29 03:09 am (UTC)
From: [identity profile] cagallisakura.livejournal.com
as a very legit question, what do girls like about their oppars touching each other and why? i've never understood that...

Date: 2013-10-29 03:51 am (UTC)
From: [identity profile] uguukawaii.livejournal.com
because they want to see them as sexual but they feel competition with other girls and so they hate it when they touch girls. their male group members are like a 'safe' stand-in for themselves i think is how they see it + fetishization of male homosexuality + forbidden love being an appealing plot for their fanfiction. but idk im just guessing im not a boy group fan

but then again idk i like it when girl group members do fanservice because its fun and cute so im sure some just like it bc they find it fun too.

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Date: 2013-10-29 04:45 am (UTC)
ext_155850: (Default)
From: [identity profile] kazu-kumaguro.livejournal.com
they're singing about girl though, their second single even titled noona yeppeo

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Date: 2013-10-29 07:51 am (UTC)
From: [identity profile] love-etcetera.livejournal.com
if you threw some clothes on them, they wouldn't actually be that different from any other kpop boy group around - they and Shinee even have the same hats

Date: 2013-10-30 02:08 am (UTC)
From: [identity profile] emeraldxdew.livejournal.com
lmao
(ppl will never get over the hats)

Date: 2013-10-29 11:53 am (UTC)
From: [identity profile] af-fx-tion.livejournal.com
uh
the group addresses nothing about sexuality tho
gender, yes. sexuality, no.

Date: 2013-10-30 01:17 am (UTC)
From: [identity profile] angel-9-lives.livejournal.com
okay, wait...is their concept actually "homosexuality", or "homoerotica"? cause there is a HUGE difference there...

Date: 2013-10-30 04:25 pm (UTC)
From: [identity profile] vash-chan.livejournal.com
There was a link in the original post about their song A Guys and its concept -- http://lorewalsh.co.uk/blog/n-o-m-a-guys/

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