ONEW SAYS HIS STYLE ICON IS KEY

[tothechangmin.livejournal.com]

Real men wear make-up, says K-pop group SHINee
By GWENDOLYN NG

One might wonder who the boys of South Korean pop quintet SHINee turn to for their fashion cues.

After all, they’re often decked out in eye-catching, trendy outfits.

It turns out that, sometimes, the boys’ fashion idols are each other.

That’s the case for the group’s leader, Onew, who told My Paper on Tuesday that his style icon is none other than the band’s trendiest member – Key.

Onew, 23, said: “He’s very interested in fashion. He knows everything when we speak to him about fashion or beauty products.”

Onew wasn’t exaggerating.

When My Paper asked who Key’s style icons are, the 21-year-old pondered over it thoughtfully before rattling off names like Madonna, Justin Timberlake and Michael Jackson.

And at the press event on Tuesday, Onew, Key, Jonghyun, 23, and Taemin, 20, were impeccably dressed. Their candy-coloured blazers matched, and they all sported well-coiffed hairdos.

Member Minho, 21, was not present as he had filming commitments in South Korea.

The popular boy band was in town to perform for 3,500 fans at the Etude Pink Play Party at the Marina Bay Sands Convention Centre.

It marked the first time that the South Korean beauty brand has taken its annual, star-studded event abroad.

The fresh-faced boys, who have been the ambassadors for Etude House since 2011, have no qualms about being associated with products targeted largely at women. The brand carries mostly make-up items, though it also has an extensive range of skincare products.

The guys are behind the Etude House MiniMe Be My Princess range of scents.

Each of the five scents is based on a SHINee member’s idea of his ideal girlfriend.

The band was teasingly asked if they minded fronting a brand that sells make-up for women.

Jonghyun surprised by saying: “I think it’s okay if men wear make-up.”

The band member, who is known for his buff physique, added: “Men are entitled to look good. Make-up is one way of expressing your style.”

Key chimed in, saying: “As we are guys, we don’t normally wear make-up when we don’t have performances. But, outside of work, we do wear light make-up, like BB cream.”

Well, that settles that.

So, who’s the most vain among the five of them?

Jonghyun said: “All of us care about our looks. I think Minho is the one (who cares the most about his looks), because he’s the most handsome.”






Source: Straits Times Commmunities



i was at this event and it was AWESOME. bbs looked soooo good (;A;) and i got so many free Etude House things!! \o/ also i thank key for onew's new fashion. ♥

Comments

[rennehollic.livejournal.com]

(http://tinypic.com?ref=b4b3fn)
I don't think I need to say anything else

[nrafx.livejournal.com]

ty for this photo and how big it is.

[tiggie0307.livejournal.com]

Oh god, thank you Key. Thank you so fucking much.

[nrafx.livejournal.com]

Justin Timberlake tho...

[jrt131n.livejournal.com]

Hey Justin's style has gotten a lot better over the years since his NSYNC days.

[goldynchickie.livejournal.com]

Lol we knew that! Some of his fashion choices HAD to have Key be the reason behind it.

[kaylaa7x.livejournal.com]

lol right? those clutches don't lie :P

[mspopstar.livejournal.com]

Sometimes he is mine too, lbr.

Oh and I'm becoming an Etude House fanatic, I browsed their website yesterday and want to buy everything. What are your favourite products?

[tothechangmin.livejournal.com]

their CC cream!! it smells really good too

[ababobaby.livejournal.com]

bless these men

What are some of your fav looks?

[goldynchickie.livejournal.com]

Re: What are some of your fav looks?

[tothechangmin.livejournal.com]

THE ONE THAT STARTED IT ALL
(no seriously i checked this is his first new!fashion outfit)




and this one



and this one


and this one



and this one




i'm sorry they're large but not really

[cricket.livejournal.com]

thank you, key

fav

[anthonymarie.livejournal.com]

Re: fav

[goldynchickie.livejournal.com]

ahh i loved that coat! so fricking cute!

[torontok.livejournal.com]

tbh, I wouldnt mind having a raid through Key's wardrobe. He's so skinny, the fits would probably work on me.

Only etude house product ive used is their nail polish remover but ill fix thatt he next time i get to do osme online shopping.

[chikage-chan.livejournal.com]

Key deserves all the awards for improving Onew's fashion sense! I thought boy would dress like a 12 year old forever eheheheh ^^ I loved how low profile and dorky he looked before too, though XD

[dubukat.livejournal.com]

Wish he liked his Ondrew costumes instead

but maybe that's just me...

[nickle4apickle.livejournal.com]

*Applauds* 8D

[achan123.livejournal.com]

OP,
fan acount! FAN ACCOUNT!!!!!! :O

also, yeah!!!! i can wear bb cream now!! :3

[gray-fairy.livejournal.com]

I love how he went from dressing like a lazy 14 y/o to be all "I'm so ~chic and stylish~". He looks gorgeous now tbh.
Onkey tho ♥

[goldynchickie.livejournal.com]

Key is always looking out for Onew

[oppameansit.livejournal.com]

Each of the five scents is based on a SHINee member’s idea of his ideal girlfriend.

so key's scent is actually a cologne eh






i kid i kid






i don't kid

[kiku-cha8-8.livejournal.com]

key's scent is the most musky of the five lol.

jjong's smells like the lipgloss of a middle school girl

taemin's had the lightest flowery scent that worked with me the best. my friend said it smelled like laundry :(( iirc, his is the most popular.

minho and onew's scents were definitely the most "mature" of the group. all i remember is that it was heavier??

[tsuyoi-hikari.livejournal.com]

They always troll the one who is absent each and everytime. I think it's pretty obvious that Key took care of his looks the most among the boys. But Minho could spent hours in front of the mirror admiring his own beauty, so we'll never know. :P

[gray-fairy.livejournal.com]

But Minho could spent hours in front of the mirror admiring his own beauty

LMAO. I've never pictured him as the narcissistic type since he's so stoic and stuff idk.

[lulufairybubble.livejournal.com]

Oh Onew.
My beautiful chicken <3

[kiku-cha8-8.livejournal.com]

leaves a cute picture of key as a calling card

[nickle4apickle.livejournal.com]

He's been so cute lately! ;A; I LOVE IT.

[kaylaa7x.livejournal.com]

i buy most of my jewelry with key in mind tbh. sorrynotsorry.

and of course he's onew's fashion inspiration/probably dresses him sometimes. he may dress himself crazy as hale but he knows what looks good on other guys.

and this:
The band member, who is known for his buff physique LMAO this is pm true of jjong but hilarious when put that way.

[amandaplan.livejournal.com]

not shocked that they said minho cares the most about his looks because he has been looking amazingly pretty lately

[oppameansit.livejournal.com]

flawless frog prince

[turdferguson.livejournal.com]

most perfect post because of all the pictures

[porcupinegloves.livejournal.com]

ikr
bless all the onew stans

[gray-fairy.livejournal.com]

“Men are entitled to look good

Forgot to say that I wish men in my country had this mentality. The typical mentality here is that women should look always stunning and men shouldn't give a fuck about appearance because "that's gay" therefore most of guys look like shit since their late teens/early 20s. And don't get my started on the 25+ y/o. Just...ew :/

[nimrodell-77.livejournal.com]

Same here:/
I know that guyliner doesn't look good on everyone, but taking care of your hair, skin, clothes (or at least taking showers regularly) doesn't hurt...

[hitsujiga.livejournal.com]

gj, key bb! :3 gj, onew bb! :3 ilu guise the mostest~ my fashionable bbs 8)

"As we are guys, we don’t normally wear make-up when we don’t have performances."
don't lie bb, don't tell me filthy lies. 8DDDD

[omarmalade-girl.livejournal.com]

aww no minho but I'm actually liking those pastel suits
bless key bb for helping onew with his styling god damn

[guitarchic11292.livejournal.com]

I love what Jonghyun said about men wearing makeup

I also love how this turned into an Onew fashion post