[identity profile] benihime99.livejournal.com posting in [community profile] omonatheydid
yg

When is the release date of the latest song of 2NE1?

2NE1’s upcoming new song, “DO YOU LOVE ME,” is produced by TEDDY, YG’s main producer.
This new summer song is full of fierceness and excitement that suits the hot season, just like “I Am The Best” released in the summer of 2011.

2NE1 has already completed successfully all the dance practices for the song with a new choreographer from abroad. Yet, there has been a bit of setback for the production of the music video, which was scheduled to be directed by Seo Hyun-seung.

This kind of thing is not uncommon in the business.
And in most cases, a common decision is to delay the release date for a couple of weeks.
However, 2NE1 is planning to release a new song every month so if we postpone this month’s release, there will be evitable delays for the next songs.
This will be a major setback for 2NE1’s plan.

It is against this backdrop that we have reached the decision to release 2NE1’s second title song, “DO YOU LOVE ME,” on August 7th as scheduled.

2NE1 enjoys higher YouTube viewership among fans around the world compared to many other Korean girl groups. As such, we have decided to create a home video rather than a music video, and 2NE1 will be the one to film with mobile phones and old-fashioned cameras.

We believe that this home video style can work as it will show a natural and casual aspect of 2NE1, who has so far showcased several music videos emphasizing their unique fashion styles in gorgeous sets.

In order to shoot the film within a short period of time until the release on August 7th, 2NE1 has finished their TV promotion activities for “FALLING IN LOVE” after appearing on the Music Trend (Inkigayo) last week.

I hope all of you would understand the situation and will show great support and expectations for the upcoming performance of 2NE1 on August 7th.

Part about Panda's comeback wasn't posted since there's already a post here

YGlife

Date: 2013-07-29 01:50 pm (UTC)
From: [identity profile] ashyvt.livejournal.com
iiiintteresting

Date: 2013-07-29 01:53 pm (UTC)
From: [identity profile] lilmissniza.livejournal.com
'..to create a home video rather than a music video..'

i smell cheapskate. ok, i kid. but it could be a cool concept 'cos the girls are far more interesting being themselves (ala 2ne1tv) than awkward lip-syncing in their usual MVs. and can i take a moment to say how awesome Minzy was on RM?

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Date: 2013-07-29 08:54 pm (UTC)
ext_1944634: RamiCafe (Default)
From: [identity profile] beanii.livejournal.com
I wished the final game involved more movement though, towards the end everyone just ended up standing around the table waiting for water. Really enjoyed how involved Minzy was though.

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Date: 2013-07-29 02:06 pm (UTC)
From: [identity profile] asnindie.livejournal.com
If Crayon Pop can make an MV for 200 bucks, then so can you YG.

Why not just rent a house for a weekend, throw a party, give everyone cams and just edit it together.
Edited Date: 2013-07-29 02:07 pm (UTC)

Date: 2013-07-29 02:11 pm (UTC)
From: [identity profile] ashiva.livejournal.com
That actually sounds like it would fit well with this upcoming track. Really pity that it sounds more like they will be filming random stuff from their casual life.

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Date: 2013-07-29 08:56 pm (UTC)
From: [identity profile] martha-sal.livejournal.com
omg mte. Gd&Top did it with High High and it genuinely looked great... Although it may have been a bit more expensive than 200 bucks, I'm sure YG can afford to spend a little bit more...

Date: 2013-07-29 02:07 pm (UTC)
From: [identity profile] ashiva.livejournal.com
Not sure how some "I'm The Best" type of club banger goes with home video style...

Date: 2013-07-29 04:21 pm (UTC)
From: [identity profile] coldhives.livejournal.com
This was my first thought, if the original plan was to make IATB 2.0 then I don't know if this home video style fits. But then we haven't heard the song so idk I just hope it turns out well.

Date: 2013-07-29 02:17 pm (UTC)
From: [identity profile] footballfina.livejournal.com
If you're going to make IATB comparisons, then you better deliver TBH

Also, JFC YG, get your shit together, if the video isn't ready, then just delay the release??? You continue to be ridiculous

Date: 2013-07-29 04:40 pm (UTC)
From: [identity profile] coldhives.livejournal.com
I agree, they shouldn't have made very specific promises (new song and video scheduled every month, like really?) if they weren't prepared for it. If they hadn't announced it that way then delays won't be such a big deal.

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Date: 2013-07-29 02:27 pm (UTC)
From: [identity profile] burningleaf.livejournal.com
I cannot take this man seriously, and by extension it ruins the efforts on my part to like YG acts.
Edited Date: 2013-07-29 02:27 pm (UTC)

Date: 2013-07-29 03:25 pm (UTC)
From: [identity profile] des-akazim.livejournal.com
lmao people complain if they delay, and complain if they don't...
in this case, no delay makes sense since it would mess up the monthly release date plan. it's all good as long as there's nice music to listen to \o/

Date: 2013-07-29 03:36 pm (UTC)
From: [identity profile] hellodee16.livejournal.com
I love you
falling in love
do you love me

...lol ok teddy.

Date: 2013-07-29 03:46 pm (UTC)

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Date: 2013-07-29 03:42 pm (UTC)
From: [identity profile] hurtmybones.livejournal.com
yesss I need IATB 2.0 in my life they better deliver. and why not scrap that flop seungshit's comeback instead of this home video stuff? just an idea

Date: 2013-07-29 03:58 pm (UTC)
From: [identity profile] asnindie.livejournal.com
Excuse you but Seungshit's album is the saviour of Kpop 2013. Bow:

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Date: 2013-07-29 03:53 pm (UTC)
From: [identity profile] camouflagecat.livejournal.com
Home video sounds interesting but idk about how the girls are gonna pull this off I'm afraid it'll be boring :/

Date: 2013-07-29 04:24 pm (UTC)
From: [identity profile] the-erotomanic.livejournal.com
2NE1 will be the one to film with mobile phones and old-fashioned cameras

hipster edits. instagram filters.

but it seems like the video won't live up to the song's potential if they're trying to make excuses now. oh well, let's see how it goes.

Date: 2013-07-29 11:24 pm (UTC)
From: [identity profile] ericktion.livejournal.com
oh lord I really hope they don't do instagram filters

Date: 2013-07-29 05:33 pm (UTC)
From: [identity profile] erbalurbal.livejournal.com
I can already see this promotional cycle ending prematurely like last time. It seems like they are just planning as they go once again.

Date: 2013-07-29 06:46 pm (UTC)
From: [identity profile] hellociara.livejournal.com
hmm, this seems to be interesting. i'm glad that the girls will still be releasing their track, but i agree with the comments above. if this track is supposed to be a banga, then why do you want to go artsy / home video style? but, YG could be trolling as usual. i'm sure we'll see tricked out cars, Grandma GD making an appearance & Chrome Hearts everywhere.

Swag.

Date: 2013-07-29 08:06 pm (UTC)
From: [identity profile] lysblack.livejournal.com
2ne1 really seems to need some loving.

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Date: 2013-07-29 09:09 pm (UTC)
From: [identity profile] konichiwacobra.livejournal.com
this better live up to the promises YG.
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Date: 2013-08-02 07:54 am (UTC)
From: [identity profile] miko-nyappy.livejournal.com
Oh my god this is my favorite movie ever

Date: 2013-07-29 11:46 pm (UTC)
From: [identity profile] 45s.livejournal.com
This low fi concept only works with great visual narrative and creative editing and I honestly don't see that in many kpop videos from the big three.

I did see a great short horror film shot on iPhone by a Korean director though but that guy isn't working on this LOL

Date: 2013-07-30 12:50 am (UTC)
From: [identity profile] hipployta.livejournal.com
I don't know about this home video stuff but at least YG acknowledges that one step into schedule slip is like a domino effect with him

Date: 2013-07-30 02:27 am (UTC)
From: [identity profile] oppameansit.livejournal.com
so there last three songs will have been

i love you

falling in love

do you love me

rly

the only thing that could top this would be if snsd had another title song with the word boy in it

Date: 2013-07-31 09:28 am (UTC)
From: [identity profile] dirtybeauty.livejournal.com
Looks like "papa" YG doesnt want to spend his money money on 2ne1. Last MV was cheap too. I'm confused.

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From: [identity profile] dirtybeauty.livejournal.com - Date: 2013-07-31 09:55 pm (UTC) - Expand

Date: 2013-07-31 11:20 pm (UTC)
From: [identity profile] chukachukachoo.livejournal.com
I'm weary about this home video idea. Don't know how it will go with the song at all.

But at the same time I'm glad they're not postponing the release. Though they could have tried another director. They always use that guy.

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