4minute’s magic that addicts fans for 50 days

[triplestacker.livejournal.com]

4minute has been burning hot for the past 45 days. Even now, 4minute’s charting positions have been more than amazing. From facing off PSY and Roy Kim in the beginning to more recently Lee Hyori and CL, 4minute has been up against fierce competition. Their longevity on the charts has caused 4minute’s level to rise among girl groups.

Through eccentric marketing, the public has slowly gotten addicted. From bars to clubs, whenever you step onto the streets, you can hear people singing along to 4minute’s latest title track “What’s Your Name?”, showing the epidemic spread of the new trend.

Before the sale of 4minute’s new mini album, posters were put up in various places across cities with the phrase, “What’s Your Name?” With no explanation given, these mysterious teasers raised the curiosity of people who passed by. When people realized it was related to 4minute once their mini album released, the title of the song had already been imprinted into the everyone’s mind.


The partnership with a popular game also played a huge role. 4minute surprisingly appeared as characters in smartphone SNS games and “What’s Your Name?” would stream on the phone while the game was loading. From this, millions of people were exposed to 4minute’s new song every day. 4minute was able to gain much from their promotions without special price cuts or promotional rates, showing the effectiveness of the strategy that their agency thought of.

The icon of 4minute is Hyunah. Hyunah’s image is one of extreme sexiness, but 4minute was able to break this image. 4minute was able to find a balance between all five members without resorting to a formulaic sexiness and showcased all the charms of their members. The overall feel of the group was lively and cute, while still retaining parts of their sexiness during the performances.

4minute was also able to attract many new fans through unit promotions before promoting as a group. This year, Jiyoon and Gayoon promoted as a subunit named 2YOON. The most important effect of the unit promotions were that awareness of the members increased, which translated into more interest in 4minute as a whole.

4minute was able to achieve an all-kill after releasing their new mini album on major online charts. However, matched against the unrelenting force of PSY’s “Gentlemen” and the strong breakthrough of Roy Kim’s “Spring Spring Spring”, 4minute seemed to be at a disadvantage. To make matters worse, Hyunah was admitted into a hospital due to fatigue in the middle of promotions. Meanwhile, strong competitors such as 2PM, 4men, Lee Hyori, and CL entered the charts at once.

The force of 4minute’s power was shown during this time. 4minute was able to rise on the charts again, slowly returning to number 1 a month after the song was released, proving that idols too can achieve longevity on charts. As a group that is reaching their 4th anniversary, 4minute washed away all worries that they too would give in to the ‘5-year curse’ that many idol groups have fallen victim to.

However, 4minute will not settle here. 4minute will immediately jump into preparations for their new album after the promotions of “What’s Your Name?” They will make their comeback in July at the earliest and August at the latest, taking charge of the summer season. 2013, the year of 4minute, is not over yet.

sources: daum & 4mf_TRANS

Comments

[kidsalsa20.livejournal.com]

Finally something that slayed the charts! The stan in me is weeping tears of joy, tbqh.

[noodroid.livejournal.com]

omg, they said '4Minute' so many times in this article. it doesn't even look like anything anymore, just some random jumble. agggh.

interesting article, though. i didn't know about their game. does anyone know what game it was? it's super impressive that they RETURNED to number 1, though. they're such a great group. so proud of them for this!!!

[jasmineakaiumi.livejournal.com]

I tried playing it but it's really complicated and annoying to figure out so I ended up deleting it :c

[chaneltini.livejournal.com]

They will make their comeback in July at the earliest and August at the latest, taking charge of the summer season.

Yessssss.

[ex-vampirew765.livejournal.com]

yesss my girls are finally taking over

[uguukawaii.livejournal.com]

Everyone should learn from the power of their sisterhood imo

[in-noctem.livejournal.com]

YES I'm happy they're taking advantage of this and are preparing a comeback.

[erbalurbal.livejournal.com]

that gif is perfect lol

[volume1995.livejournal.com]

yas!!!!!!

[ohlookshiny.livejournal.com]

so happy for them. their chart longevity is really impressive considering most people think of them as a middle tier group. i'm glad cube seems to be pushing them more now too, keep that momentum going with another album.

i only wish volume up had been a smash hit last year bc i loved that song and while what's your name has grown on me, it isn't as awesome tbh.

[asnindie.livejournal.com]

Volume Up gave me Britney vibes, so sad it wasn't as huge as it deserved to be

[queenhinata.livejournal.com]

omggg. another comeback so soon? usually cube makes us 4nias wait a year ;u;

[lexissexist.livejournal.com]

This presser reads like it was SEOed.

[oppameansit.livejournal.com]

i hope they have a better song this time around, something more worthy of chart topping

[asnindie.livejournal.com]

I fear sexy 4minute might be done for. Seems like they got their break after dropping the risque concepts, and they're gonna give us basic stuff now. I always depended on my trashy hawt sexiness from these girls.

[cuizy.livejournal.com]

Ah well there's always sistar

[jayene25.livejournal.com]

Congratulations, girls! You've worked hard and Cube is finally fully supporting you efforts with great promotions. This should have happened even during the Mirror, Mirror days, and especially Volume Up, but I will give the company props for getting their shit together. I'm just psyched that were finally getting multiple comebacks in one year!

[cuizy.livejournal.com]

Omg this brings tears to my eyes. Even though I don't know the members well, this group is the only consistent girl group that has made music I liked and had fun dances! I didn't know their older singles weren't as well received? I thought they were all fantastic lol

[markovnikov.livejournal.com]

yasss my queens another comeback bless this post

[joansmalls.livejournal.com]

all time faves <3

[yunshin.livejournal.com]

Goddesses tbh. About time they got what they truly deserved. May thee bring us more and more hot jams.